two & a half gamers session #23 – How to do a proper game performance audit? UA, Admon & GD

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Welcome to our #23 episode of two & half gamers! In this episode we covered various topics:

  • How to do a proper game performance audit?
  • What should we look at?
  • UA 
  • Channel performance
  • Campaign structure / campaign type (AAA vs regular) Targeting options (interests, broad vs LAL) Optimisation structure (Purchase or VO? – mostly VO only) GEOs Creatives Age segments Android Device performance (exclusion list)
  • Creative history
  • What really worked and what really didnt? And WHY? Types of creatives Creative team and their process
  • Daily spend vs daily revenue
  • Paid vs organic
  • Data health check
  • Admon
  • Do a sanity check Fill eCPM Revenue Network SoR v SoV Waterfall
  • GD?
  • The Team, The Production, The Game

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


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