Welcome to our #23 episode of two & half gamers! In this episode we covered various topics:
- How to do a proper game performance audit?
- What should we look at?
- Channel performance
- Campaign structure / campaign type (AAA vs regular) Targeting options (interests, broad vs LAL) Optimisation structure (Purchase or VO? – mostly VO only) GEOs Creatives Age segments Android Device performance (exclusion list)
- Creative history
- What really worked and what really didnt? And WHY? Types of creatives Creative team and their process
- Daily spend vs daily revenue
- Paid vs organic
- Data health check
- Do a sanity check Fill eCPM Revenue Network SoR v SoV Waterfall
- The Team, The Production, The Game
Listen in to learn more!