two & a half gamers session #23 – How to do a proper game performance audit? UA, Admon & GD
Matej Lančarič,
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #23 episode of two & half gamers! In this episode we covered various topics:
- How to do a proper game performance audit?
- What should we look at?
- UA
- Channel performance
- Campaign structure / campaign type (AAA vs regular) Targeting options (interests, broad vs LAL) Optimisation structure (Purchase or VO? – mostly VO only) GEOs Creatives Age segments Android Device performance (exclusion list)
- Creative history
- What really worked and what really didnt? And WHY? Types of creatives Creative team and their process
- Daily spend vs daily revenue
- Paid vs organic
- Data health check
- Admon
- Do a sanity check Fill eCPM Revenue Network SoR v SoV Waterfall
- GD?
- The Team, The Production, The Game
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Listen in to learn more!
Please share feedback and comments – matej@lancaric.me
https://youtu.be/7LIHLx4fWeU
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
