two & a half gamers session #25 - Does Ubisoft give a F! about mobile games? – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally 🦄🕺

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Welcome to our #25 episode of two & half gamers! In this episode we covered various topics:

Today we’ll be discussing Ubisoft

1:18 Some general information on Ubisoft:
- Let’s dive into the first sets of numbers!
- Ubisoft is as all of you know a French company which is also reflected in their 2021 annual financial statement. The cover page which you’re greeted by has a picture of two playable characters that are looking down on you with a look of sheer superiority. Ubisoft was founded by Yves Guillemot, who still leads the company as its CEO and largest shareholder with an 18% stake.
7:41 Felix speaks French about Ubisoft mobile
8:21 Ubisoft mobile portfolio general info & revenues
23:50 Insider South Park info
25:00 Idle miner OG idle game + all other new IDLE games
29:00 Ubisoft non-mobile portfolio info
32:20 User Acquisition intro
33:20 UA spend
34:08 Main UA channels
36:10 Creatives FB vs Google
8:20 UA suggestions
42:00 Kolibri UA
42:30 Kolibri main UA channel
44:00 Admon intro
47:10 Kolibri Admon
50:00 Greenpanda games admon
50:30 1492 admon