two & a half gamers session #26 – Unpacking Google ads “disaster”, ASA Today’s new ad…

,
ā™»ļø Sharing is caring! 🫶
UA Mobile Growth Extraordinaire Ā· 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

Welcome to our #26 episode of two & half gamers! In this episode we covered various topics:

Today we’ll be discussing Ubisoft

  • 3:00 Better Ads Experiences by Google https://support.google.com/googleplay/android-developer/answer/12253906
  • 11:50 New App store ads in Today tab https://www.macrumors.com/2022/07/29/new-app-store-ads-today-tab/
  • 19:10 Google joins bidder on Max https://www.applovin.com/blog/google-joins-sdk-bidders-on-max/Ā 
  • 26:20 What would you ask surprise segment about fake ads, scaling games, VR, intrusive ads and more ..Ā 

Panelists: Niels Beenen,Ā Felix Braberg,Ā Matej Lančarič,Ā 

Listen in to learn more!Ā 

Please share feedback and comments – matej@lancaric.me


https://youtu.be/95lLVn4Q3q8

UA Mobile Growth Extraordinaire Ā· 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

ā™»ļø Sharing is caring! 🫶

Latest news

Playable Ads Trends in Mobile Games & Apps – December 2025

Playable Ads Trends in Mobile Games & Apps - December 2025

Playable Ads Trends in Mobile Games & Apps – November 2025

Playable Ads Trends in Mobile Games & Apps - November 2025

How to automate video production with AI Agents

♻️ Sharing is caring! 🫶 This guide outlines how to turn a simple Trello board into an autonomous video production factory. The goal is to treat the AI Agent not as a tool, but as a staff member (a “Junior Editor”) that handles assembly, syncing, and variations, leaving the creative strategy to you. The Tech […]

Playable Ads Trends in Mobile Games & Apps – September 2025

Playable Ads Trends in Mobile Games & Apps - September 2025

Playable Ads Trends in Mobile Games & Apps – August 2025

Playable Ads Trends in Mobile Games & Apps - August 2025

Playable Ads Trends in Mobile Games & Apps – July 2025

Playable Ads Trends in Mobile Games & Apps - July 2025

Contact

User acquisition aka "UA" mobile games and apps consulting

Gentlemen’s s.r.o., CukrovĆ” 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797