two & a half gamers session #31 – survivor.io redemption story, You scaled your game, now what?

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Welcome to our #31 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 02:11 Survivor.io redemption story
  • 09:10 Matej was correct about $500k/day IAA estimation
  • 11:50 UA tips article
  • 12:50 You scaled your game, now what?
  • 13:50 What does scale mean in terms of Ads monetisation? 
  • 15:00 Top Ad networks you need in mediation at scale
  • 17:00 Never put interstitials or banners in your game (or?)
  • 19:00 What is refresh rate for banners?
  • 20:30 Cool rewarded video placements
  • 26:00 Game design vectors intro
  • 29:10 Talent grid system example
  • 33:00 Lazy game design or efficient
  • 36:30 in UA “I scaled a game doesn’t exist”
  • 37:45 Golden cohort explanation
  • 40:30 Experimenting in UA
  • 41:00 Incrementality tests
  • 42:30 Top UA channels to work with
  • 44:00 UA is changing at scale on a weekly basis
  • 44:30 More creatives at scale
  • 46:30 New pair of eyes in UA

UA tips for Killer User Acquisition Q3 version https://lancaric.me/11-tips-for-killer-user-acquisition-q3-version/ 

Panelists:  Jakub Remiar, Felix BrabergMatej Lančarič

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


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