two & a half gamers session #32 – Global launch games like a pro, Playrix GL rumour, Google updates
Matej Lančarič,
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #32 episode of two & half gamers! In this episode we covered various topics:
Agenda
- 00:00 Intro
- 03:20 Admob Bidder update
- 05:19 Google tROAS update
- 07:24 Roblox bringing ads into the experiences next year
- 10:35 New Marvel AR game is coming
- 14:43 Marvel snap launches in October
- 17:31 Global launching like a pro intro!
- 18:26 What does global launch mean for ad mon?
- 19:59 Top Ad networks to start with
- 20:30 strong GEO centric Ad networks
- 23:00 Admon first game launch ever I’d say start with in USA:
- iOS
- $210 iOS – on RVs $200 iOS – on Inters $9 iOS – Banners
- Android
- $200 Android – Rewarded $200 Android – Inters $10 Android Banners
- iOS
- 26:00 What are add.app.txt & info.plist files
- 27:30 A/B testing during Global launch
- 29:00 Game Design starting with content pipeline
- 29:53 99% of games don’t make money during soft launch
- 30:30 Please hire Jakub Remiar for motivational speeches / motivate your company
- 32:00 Optimal content for global launch
- 33:30 Simulate your spend depth & how to do it?
- 36:20 Have conversion offers ready (ideally in monetisation stage)
- 38:00 Events!
- 39:00 Balance game as fast as you can!
- 41:00 Global launch black screen issues
- 42:00 What questions do you need to ask yourself?
- 42:54 Gardenscapes rumour
- 43:43 Big splash GL over
- 45:20 Cashflow for global launch
- 46:30 UA team experience
- 47:10 Creatives
- 49:00 Budget scenarios
- 51:10 Simplified UA structure for global launch
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Listen in to learn more!
Please share feedback and comments – matej@lancaric.me
https://youtu.be/De1Io0Hgp_s
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
