two & a half gamers session #32 – Global launch games like a pro, Playrix GL rumour, Google updates

,

Welcome to our #32 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 03:20 Admob Bidder update
  • 05:19 Google tROAS update
  • 07:24 Roblox bringing ads into the experiences next year
  • 10:35 New Marvel AR game is coming
  • 14:43 Marvel snap launches in October
  • 17:31 Global launching like a pro intro!
  • 18:26 What does global launch mean for ad mon?
  • 19:59 Top Ad networks to start with 
  • 20:30 strong GEO centric Ad networks
  • 23:00 Admon first game launch ever I’d say start with in USA:
    • iOS
      • $210 iOS – on RVs $200 iOS – on Inters $9 iOS – Banners
    • Android
      • $200 Android – Rewarded $200 Android – Inters $10 Android Banners
  • 26:00 What are add.app.txt & info.plist files
  • 27:30 A/B testing during Global launch
  • 29:00 Game Design starting with content pipeline
  • 29:53 99% of games don’t make money during soft launch
  • 30:30 Please hire Jakub Remiar for motivational speeches / motivate your company
  • 32:00 Optimal content for global launch
  • 33:30 Simulate your spend depth & how to do it?
  • 36:20 Have conversion offers ready (ideally in monetisation stage)
  • 38:00 Events!
  • 39:00 Balance game as fast as you can!
  • 41:00 Global launch black screen issues
  • 42:00 What questions do you need to ask yourself?
  • 42:54 Gardenscapes rumour
  • 43:43 Big splash GL over
  • 45:20 Cashflow for global launch
  • 46:30 UA team experience
  • 47:10 Creatives 
  • 49:00 Budget scenarios
  • 51:10 Simplified UA structure for global launch

Panelists:  Jakub Remiar, Felix BrabergMatej Lančarič

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


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