two & a half gamers session #35 – Charge Champions in SL, Facebook UA tech checklist, Amplify update

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #35 episode of two & half gamers! In this episode we covered various topics:

Agenda

• 00:00 Intro
• 03:40 Amplify update
• 05:50 App open ads getting Interstitials 
• 08:10 Wild hostile Remo appears 
• 10:10 Branding comes to Applovin exchange
• 12:25 High five to Felix (check on youtube!)
• 13:10 How developers earn more money from Brand ads?
• 14:05 Vessel – a new NFT marketplace
• 23:30 Facebook User Acquisition tech checklist
• 29:43 App-ads.txt importance
• 31:00 Is Tiktok as complicated as Facebook?
• 32:00 This week in Japan 
• 32:18 Charge Champions soft launched by Small Giant Games 
• 33:10 Uma Musume Pretty Derby intro 
• 36:00 Demographics of Uma Musume Pretty Derby
• 38:40 Definition of a Horse Girl
• 41:30 Small giant games soft launch release 

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me

https://www.youtube.com/watch?v=WOyKNFO36HE

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!