two & a half gamers session #36 – Google AdROAS campaigns, Admon Exchanges, Survivor.io update

Matej Lančarič, October 17 2022

Welcome to our #36 episode of two & half gamers! In this episode we covered various topics:

Agenda

00:00 Intro
03:23 Google AdROAS campaigns
09:25 Hamburger optimisation approach
10:30 Proxy events BS
12:30 Proxy event test suggestions
15:20 Ads are beautiful
16:00 Exchanges are growing
20:40 Inventory LOL!
22:31 Admon Super secret & super helpful tip
24:00 IT’S JUST ONE LINE OF CODE!
26:18 Admon tip no.2
26:44 Survivor.io observations & updates
28:08 Props to us
30:40 What is a horizontal content?
35:10 1.5Mil USD /day revenue!
35:20 Retention metrics Archero vs Survivor.io

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,

Listen in to learn more!

Please share feedback and comments – matej@lancaric.me

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