two & a half gamers session #36 – Google AdROAS campaigns, Admon Exchanges, Survivor.io update

,

Welcome to our #36 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 03:23 Google AdROAS campaigns
  • 09:25 Hamburger optimisation approach
  • 10:30 Proxy events BS
  • 12:30 Proxy event test suggestions
  • 15:20 Ads are beautiful
  • 16:00 Exchanges are growing
  • 20:40 Inventory LOL!
  • 22:31 Admon Super secret & super helpful tip
  • 24:00 IT’S JUST ONE LINE OF CODE! 
  • 26:18 Admon tip no.2
  • 26:44 Survivor.io observations & updates
  • 28:08 Props to us
  • 30:40 What is a horizontal content?
  • 35:10 1.5Mil USD /day revenue!
  • 35:20 Retention metrics Archero vs Survivor.io

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


Latest news

My Perfect Hotel – Idle Arcade Hybrid casual UA case study

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

11 tips for killer User Acquisition ops (Q3 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

Will AI finally kill UA?

According to Twitter, AI will code the next billion dollar SaaS product from scratch. AI will also write a Drake song better than Drake himself. Fuck it – AI might be writing this entire article (at least one of these are true…the Drake one). AI is so hyped right now that it almost feels like […]

Supercell’s Floodrush: First look! UA & game design review

This article was written by Jakub Remiar & Matej Lancaric! Floodrush is an interesting mix of battle royale with clash royale style unit placement and controls. It seems as if SuperCell was iterating on the idea of multiple unit entities, as this is in both Squad Busters and Floodrush. In contrast, as the player’s power […]

Squad Busters: First Look at the Supercell new game in Soft launch!

They’ve done it again! New game in the soft launch. New game to be killed. Potentially. You never know with Supercell. Well, I guess there is always an 80% chance the new game in the soft launch will be killed. Anyway, there is the new soft launched kid on the Supercell block called Squad Busters! […]

11 tips for killer User Acquisition ops (Q2 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

Read more

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797