two & a half gamers session #36 – Google AdROAS campaigns, Admon Exchanges, Survivor.io update

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Okt 2022 podcasts Podcasts

Welcome to our #36 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 03:23 Google AdROAS campaigns
  • 09:25 Hamburger optimisation approach
  • 10:30 Proxy events BS
  • 12:30 Proxy event test suggestions
  • 15:20 Ads are beautiful
  • 16:00 Exchanges are growing
  • 20:40 Inventory LOL!
  • 22:31 Admon Super secret & super helpful tip
  • 24:00 IT’S JUST ONE LINE OF CODE! 
  • 26:18 Admon tip no.2
  • 26:44 Survivor.io observations & updates
  • 28:08 Props to us
  • 30:40 What is a horizontal content?
  • 35:10 1.5Mil USD /day revenue!
  • 35:20 Retention metrics Archero vs Survivor.io

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me

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