two & a half gamers session #36 – Google AdROAS campaigns, Admon Exchanges, Survivor.io update

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #36 episode of two & half gamers! In this episode we covered various topics:

Agenda

• 00:00 Intro
• 03:23 Google AdROAS campaigns
• 09:25 Hamburger optimisation approach
• 10:30 Proxy events BS
• 12:30 Proxy event test suggestions
• 15:20 Ads are beautiful
• 16:00 Exchanges are growing
• 20:40 Inventory LOL!
• 22:31 Admon Super secret & super helpful tip
• 24:00 IT’S JUST ONE LINE OF CODE! 
• 26:18 Admon tip no.2
• 26:44 Survivor.io observations & updates
• 28:08 Props to us
• 30:40 What is a horizontal content?
• 35:10 1.5Mil USD /day revenue!
• 35:20 Retention metrics Archero vs Survivor.io

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me

https://www.youtube.com/watch?v=i3g99yfCS5E

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!