two & a half gamers session #37 – Marvel Snap global launch case study UA, GD, Admon view

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Welcome to our #37 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 03:20 Second Dinner company intro
  • 05:40 Jakub being rude!
  • 06:50 Channel mix (Facebook is the biggest spender)
  • 07:30 How to stop pouring UA money down the drain
  • 08:55 GEO revenue mix
  • 09:40 GEO mix both Android and iOS in terms of spend
  • 10:45 Shotgun UA approach
  • 11:30 how to run CCG UA on ad networks?
  • 15:05 Tiktok UA strategy
  • 16:50 Creative strategy 
  • 21:42 Admon intro
  • 22:55 Ads vs Marvel license?
  • 24:50 Highest AdARPDAUs 
  • 25:00 Ad realm of speculations
  • 26:40 Missing out on $500k of Ads? 
  • 28:10 Game design & Second dinner team intro 
  • 28:45 Good old mulligan
  • 31:00 Gwent vs Marvel Snap comparison
  • 33:45 what can you buy for hard cold cash?
  • 34:00 pre-scripted pools of cards
  • 37:30 Rock-paper-scissors 
  • 39:20 You can’t speed up the game with money!
  • 40:50 calculating the spending depth
  • 45:57 Win rate increases retention

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


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