two & a half gamers session #39 - How to do a game review? Rush Royale full UA, GD, Admon analysis – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

Welcome to our #39 episode of two & half gamers! In this episode we covered various topics:

Agenda

00:00 Intro
04:04 My.games was removed from App store & GP
05:00 Why did it happen? Oligarchs much?
08:11 How do you do a game review properly?
08:40 UA review in general. What to look for?
10:20 Unfortunate news. Diversify the diversification t-shirts stuck in China.
Pre-order now at matej@lancaric.me
13:27 Reviewing individual UA channels
14:40 UA benchmarks
15:50 Rush Royale creatives strategy
19:40 How to approach the game review from the product side?
20:50 Wild Detective Pikachu appears
25:40 Product trick how to do a fast review
29:00 You need to know the archetypes
29:50 Jakub & his balloons
31:00 Habby examples
31:23 What is the difference between the core gameplay and game meta with examples?
33:27 Explaining excel sheets to random industry peeps
34:15 Pacing is a delicate balancing act
36:33 My.games portfolio
36:35 Jakub is geeking out on the Rush Royale product review
42:50 Jakub is happy Maria is on the pod
43:35 The BEST part of the product review – Ad monetisation
45:30 6 ads placements
46:52 Hypothetical question: Should you add ad monetisation to the game or bank on the premium feel?
48:30 Marvel Snap AdWINK
48:50 Felix magical Daily Ad revenue estimate calculation
51:15 How critical is it to hire an expert in Admon?
54:00 Ad network mix review
56:00 What to add into the mix to get ARPDAU higher by 5%
58:50 How to select the games for review?
1:00:00 How do you know what to look for?
1:01:00 How do you define interesting live ops?
1:03:00 Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it