two & a half gamers session #39 – How to do a game review? Rush Royale full UA, GD, Admon analysis

,

Welcome to our #39 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 04:04 My.games was removed from App store & GP
  • 05:00 Why did it happen? Oligarchs much?
  • 08:11 How do you do a game review properly?
  • 08:40 UA review in general. What to look for?
  • 10:20 Unfortunate news. Diversify the diversification t-shirts stuck in China. 
  • Pre-order now at matej@lancaric.me
  • 13:27 Reviewing individual UA channels
  • 14:40 UA benchmarks
  • 15:50 Rush Royale creatives strategy
  • 19:40 How to approach the game review from the product side?
  • 20:50 Wild Detective Pikachu appears
  • 25:40 Product trick how to do a fast review
  • 29:00 You need to know the archetypes 
  • 29:50 Jakub & his balloons
  • 31:00 Habby examples
  • 31:23 What is the difference between the core gameplay and game meta with examples?
  • 33:27 Explaining excel sheets to random industry peeps
  • 34:15 Pacing is a delicate balancing act
  • 36:33 My.games portfolio 
  • 36:35 Jakub is geeking out on the Rush Royale product review 
  • 42:50 Jakub is happy Maria is on the pod 
  • 43:35 The BEST part of the product review – Ad monetisation
  • 45:30 6 ads placements 
  • 46:52 Hypothetical question: Should you add ad monetisation to the game or bank on the premium feel? 
  • 48:30 Marvel Snap AdWINK
  • 48:50 Felix magical Daily Ad revenue estimate calculation 
  • 51:15 How critical is it to hire an expert in Admon?
  • 54:00 Ad network mix review
  • 56:00 What to add into the mix to get ARPDAU higher by 5% 
  • 58:50 How to select the games for review?
  • 1:00:00 How do you know what to look for? 
  • 1:01:00 How do you define interesting live ops?
  • 1:03:00 Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it

Panelists:  Jakub Remiar, Felix BrabergMatej Lančarič

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


Latest news

Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Hybrid casual UA playbook! Channel mix, campaign structure, creative strategy

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

11 tips for killer mobile User Acquisition (Q1 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

How to Reimagine Mobile UA like Duolingo

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

Is Monopoly GO really profitable?

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

Influencer Marketing Guide for UA: How to Execute in 2024

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797