two & a half gamers session #39 – How to do a game review? Rush Royale full UA, GD, Admon analysis

,

Welcome to our #39 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 04:04 My.games was removed from App store & GP
  • 05:00 Why did it happen? Oligarchs much?
  • 08:11 How do you do a game review properly?
  • 08:40 UA review in general. What to look for?
  • 10:20 Unfortunate news. Diversify the diversification t-shirts stuck in China. 
  • Pre-order now at matej@lancaric.me
  • 13:27 Reviewing individual UA channels
  • 14:40 UA benchmarks
  • 15:50 Rush Royale creatives strategy
  • 19:40 How to approach the game review from the product side?
  • 20:50 Wild Detective Pikachu appears
  • 25:40 Product trick how to do a fast review
  • 29:00 You need to know the archetypes 
  • 29:50 Jakub & his balloons
  • 31:00 Habby examples
  • 31:23 What is the difference between the core gameplay and game meta with examples?
  • 33:27 Explaining excel sheets to random industry peeps
  • 34:15 Pacing is a delicate balancing act
  • 36:33 My.games portfolio 
  • 36:35 Jakub is geeking out on the Rush Royale product review 
  • 42:50 Jakub is happy Maria is on the pod 
  • 43:35 The BEST part of the product review – Ad monetisation
  • 45:30 6 ads placements 
  • 46:52 Hypothetical question: Should you add ad monetisation to the game or bank on the premium feel? 
  • 48:30 Marvel Snap AdWINK
  • 48:50 Felix magical Daily Ad revenue estimate calculation 
  • 51:15 How critical is it to hire an expert in Admon?
  • 54:00 Ad network mix review
  • 56:00 What to add into the mix to get ARPDAU higher by 5% 
  • 58:50 How to select the games for review?
  • 1:00:00 How do you know what to look for? 
  • 1:01:00 How do you define interesting live ops?
  • 1:03:00 Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it

Panelists:  Jakub Remiar, Felix BrabergMatej Lančarič

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


Latest news

How to stop sexist creatives in User Acquisition

There is no room in User Acquisition for exploiting creatives in a sexist, women attacking and rape suggesting way. Stop with sexist ads now!

The Art of Diversification: Alternative Mobile UA Channels for 2024

Mastering Facebook and Google are table stakes in mobile UA. But when the economy faces a downturn, you have to get creative. It shifts from growth-first to more scrutinized, shorter payback windows. The main benefit is diversification. More channels mean more experimentation and maybe a new and profitable channel. And when one channel suddenly stops […]

Squad Busters Soft launch & Global launch case study

Supercell has announced the global launch date of Squad Busters, the developer’s ambitious new mobile game. Oh boy. I fucking love this game! What is Squad Busters? Imagine a multiverse of all of Supercell’s previously released games. And the characters from these games all converged into one single battle arena. This is Squad Busters. The […]

Is Supercell Super Back? UA Lessons We Can Learn

Back in the day, Supercell ads were crazy. It really made you stop and think “how can a mobile game afford Liam Neeson?” Clash of Clans, Boom Beach, and Brawl Stars are all in the star-studded lineup of one of the most recognizable gaming developers in the world. Their impact is undeniable. It was unthinkable […]

Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Hybrid casual UA playbook! Channel mix, campaign structure, creative strategy

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797