two & a half gamers session #39 – How to do a game review? Rush Royale full UA, GD, Admon analysis

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Welcome to our #39 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 04:04 My.games was removed from App store & GP
  • 05:00 Why did it happen? Oligarchs much?
  • 08:11 How do you do a game review properly?
  • 08:40 UA review in general. What to look for?
  • 10:20 Unfortunate news. Diversify the diversification t-shirts stuck in China. 
  • Pre-order now at matej@lancaric.me
  • 13:27 Reviewing individual UA channels
  • 14:40 UA benchmarks
  • 15:50 Rush Royale creatives strategy
  • 19:40 How to approach the game review from the product side?
  • 20:50 Wild Detective Pikachu appears
  • 25:40 Product trick how to do a fast review
  • 29:00 You need to know the archetypes 
  • 29:50 Jakub & his balloons
  • 31:00 Habby examples
  • 31:23 What is the difference between the core gameplay and game meta with examples?
  • 33:27 Explaining excel sheets to random industry peeps
  • 34:15 Pacing is a delicate balancing act
  • 36:33 My.games portfolio 
  • 36:35 Jakub is geeking out on the Rush Royale product review 
  • 42:50 Jakub is happy Maria is on the pod 
  • 43:35 The BEST part of the product review – Ad monetisation
  • 45:30 6 ads placements 
  • 46:52 Hypothetical question: Should you add ad monetisation to the game or bank on the premium feel? 
  • 48:30 Marvel Snap AdWINK
  • 48:50 Felix magical Daily Ad revenue estimate calculation 
  • 51:15 How critical is it to hire an expert in Admon?
  • 54:00 Ad network mix review
  • 56:00 What to add into the mix to get ARPDAU higher by 5% 
  • 58:50 How to select the games for review?
  • 1:00:00 How do you know what to look for? 
  • 1:01:00 How do you define interesting live ops?
  • 1:03:00 Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me

Next