two & a half gamers session #40 – Q4 Live ops tips, Q4 UA Budget optimisations, Admon bidder updates
Matej Lančarič,
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #40 episode of two & half gamers! In this episode we covered various topics:
Agenda
- 00:00 Intro
- 03:05 Kudos to us
- 05:10 Newzoo forecast clickbait
- 07:10 Felix can’t write headlines
- 08:15 but can predict 2023 industry growth (only after thanksgiving though)
- 09:00 Google struck a deal with Activision – getting sued
- 12:38 Felix is looking forward to the best days in his life
- 13:09 Google bidder update (approach your Admob friend for beta)
- 14:50 Amazon Publisher Services update
- 16:51 Predictions suck
- 17:13 Q4 is tough (only Felix is happy)
- 19:09 Redecor stopped UA totally
- 21:00 Budget scenarios
- 23:53 How to decrease budget efficiently?
- 26:04 Q4 UA tips for Megacorps
- 27:30 CARPE YOLO!
- 27:57 Rapid creative testing
- 28:23 No Holiday BS pls
- 28:40 No UA experiments
- 30:54 Getting pleasure from watching Ads
- 32:57 Heroes vs Hordes is growing
- 33:40 Q4 Liveops tips & prep
- 43:34 Azur lane & Township adding mini games as Liveops events
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Listen in to learn more!
Please share feedback and comments – matej@lancaric.me
https://www.youtube.com/watch?v=E6ZYNQExv2A
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
