two & a half gamers session #40 – Q4 Live ops tips, Q4 UA Budget optimisations, Admon bidder updates

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Welcome to our #40 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 03:05 Kudos to us
  • 05:10 Newzoo forecast clickbait 
  • 07:10 Felix can’t write headlines
  • 08:15 but can predict 2023 industry growth (only after thanksgiving though)
  • 09:00 Google struck a deal with Activision – getting sued
  • 12:38 Felix is looking forward to the best days in his life
  • 13:09 Google bidder update (approach your Admob friend for beta)
  • 14:50 Amazon Publisher Services update
  • 16:51 Predictions suck
  • 17:13 Q4 is tough (only Felix is happy)
  • 19:09 Redecor stopped UA totally
  • 21:00 Budget scenarios
  • 23:53 How to decrease budget efficiently?
  • 26:04 Q4 UA tips for Megacorps 
  • 27:30 CARPE YOLO!
  • 27:57 Rapid creative testing
  • 28:23 No Holiday BS pls
  • 28:40 No UA experiments
  • 30:54 Getting pleasure from watching Ads
  • 32:57 Heroes vs Hordes is growing
  • 33:40 Q4 Liveops tips & prep
  • 43:34 Azur lane & Township adding mini games as Liveops events

Panelists:  Jakub Remiar, Felix BrabergMatej Lančarič

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


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