two & a half gamers session #42 – Sexist ads admon side, Gold & Goblins full UA, Admon, GD review

,

Welcome to our #42 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 03:32 Matej with T-Shirt on (fans want, fans get)
  • 04:05 Good Job Singular Webinar
  • 04:49 Modern Arnold Schwarzenegger
  • 05:12 Battle against the sexist ads begins
  • 05:48 Sexist ads admon perspective
  • 06:47 Decimals – the Signature admon move 
  • 10:38 Jakub thinks FTC blocks the M&A of Activision
  • 12:46 Golds & Goblins intro
  • 14:02 Felix & Jakub take a guess about certain monetisation strategy
  • 15:19 UA channel mix of Gold & Goblins
  • 16:49 How much money are they spending?
  • 17:27 Cats come here for decimals!
  • 17:40 EHM!
  • 18:25 Creative strategy
  • 19:43 Matej makes a surprise prediction
  • 21:21 Ad monetisation deep dive 
  • 21:59 Give me your lunch decimals!
  • 25:17 Scandinavians love Goblins!
  • 26:42 Admon is working super well, dont touch it!
  • 27:11 Jakub and Felix invite you to sign up to Matej’s newsletter at lancaric.me
  • 27:45 Idle genre history lesson
  • 34:49 Gold & Goblins core gameplay
  • 39:19 Pacing is important for exponential growth
  • 40:00 Design space for system and vectors
  • 40:15 Felix wants to hear about the ads, Felix wants to hear about the ads
  • 44:36 Little bit of the game design improvements
  • 45:10 JAKUB HAS SEEN IT ALL 
  • 47:20 People should talk about the game more, its excellent! 
  • 48:28 Retention numbers

Panelists:  Jakub Remiar, Felix BrabergMatej Lančarič

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


Latest news

12 tips for killer mobile User Acquisition (Q3 version)

Here we go again! The previous UA killer articles were super successful, so I started writing a UA killer tips segment. I will keep sharing these tips; don’t worry. Keep reading the tips to improve your UA. Simple, practical & efficient! That’s it, no bullshit & brutally honest! No fluff intro, straight to the point. 1. Google […]

Palworld’s Marketing Masterclass: 7 Key Takeaways

Palworld is back in the headlines, but for entirely different reasons than when it first launched. As you may have read, Nintendo is suing Palworld’s developer, Pocketpair, for apparently “infringing on patent rights.”  But before we open that can of worms and its massive implications for indie game developers, I want to cover a more […]

Alien Invasion case study: How to scale a game with a small UA team

Let’s start with introducing the company that originally developed the game – Multicast Games. Multicast Games is a small team of mobile game creators from Cyprus. They sell casual and mid-core games worldwide, like Alien Invasion. Alien Invasion A mobile game created by Multicast Games, later sold to CrazyLabs Genre: Hypercasual Monetization: 50% in-app, 50% […]

How to stop sexist creatives in User Acquisition

There is no room in User Acquisition for exploiting creatives in a sexist, women attacking and rape suggesting way. Stop with sexist ads now!

The Art of Diversification: Alternative Mobile UA Channels for 2024

Mastering Facebook and Google are table stakes in mobile UA. But when the economy faces a downturn, you have to get creative. It shifts from growth-first to more scrutinized, shorter payback windows. The main benefit is diversification. More channels mean more experimentation and maybe a new and profitable channel. And when one channel suddenly stops […]

Squad Busters Soft launch & Global launch case study

Supercell has announced the global launch date of Squad Busters, the developer’s ambitious new mobile game. Oh boy. I fucking love this game! What is Squad Busters? Imagine a multiverse of all of Supercell’s previously released games. And the characters from these games all converged into one single battle arena. This is Squad Busters. The […]

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797