two & a half gamers session #44 – New creative strategy from CN, UA winner of 2022, games update

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Welcome to our #44 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 03:00 New creative strategy coming from China
  • 07:31 Creative d*ck move
  • 09:10 Meta, Google, and Facebook can do something about it (right, Felix?)
  • oh yeah, Meta = Facebook
  • 11:50 Rewarded ads are only for Games, not Apps!
  • 12:54 Games updates
  • 16:20 No segmentation for Special offers? WHY NOT?
  • 19:25 Survivor.io Numbers update
  • 29:46 UA review of 2022
  • 30:20 Adikteev Crosspromo
  • 30:50 TikTok UA Winner of 2022
  • 39:20 UA diversification
  • 41:49 Diversification is fucking important
  • 43:47 Fill rates in India – How to increase it?
  • 48:53 Predictions coming next week!

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

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Latest blog: https://lancaric.me/user-acquisition-creative-learnings-2022/ 

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


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