two & a half gamers session #44 – New creative strategy from CN, UA winner of 2022, games update
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #44 episode of two & half gamers! In this episode we covered various topics:
Agenda
- 00:00 Intro
- 03:00 New creative strategy coming from China
- 07:31 Creative d*ck move
- 09:10 Meta, Google, and Facebook can do something about it (right, Felix?)
- oh yeah, Meta = Facebook
- 11:50 Rewarded ads are only for Games, not Apps!
- 12:54 Games updates
- 16:20 No segmentation for Special offers? WHY NOT?
- 19:25 Survivor.io Numbers update
- 29:46 UA review of 2022
- 30:20 Adikteev Crosspromo
- 30:50 TikTok UA Winner of 2022
- 39:20 UA diversification
- 41:49 Diversification is fucking important
- 43:47 Fill rates in India – How to increase it?
- 48:53 Predictions coming next week!
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
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Latest blog: https://lancaric.me/user-acquisition-creative-learnings-2022/
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https://www.youtube.com/watch?v=H5WyEwzm0-A
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
