two & a half gamers session #44 – New creative strategy from CN, UA winner of 2022, games update
Matej Lančarič,
Welcome to our #44 episode of two & half gamers! In this episode we covered various topics:
Agenda
- 00:00 Intro
- 03:00 New creative strategy coming from China
- 07:31 Creative d*ck move
- 09:10 Meta, Google, and Facebook can do something about it (right, Felix?)
- oh yeah, Meta = Facebook
- 11:50 Rewarded ads are only for Games, not Apps!
- 12:54 Games updates
- 16:20 No segmentation for Special offers? WHY NOT?
- 19:25 Survivor.io Numbers update
- 29:46 UA review of 2022
- 30:20 Adikteev Crosspromo
- 30:50 TikTok UA Winner of 2022
- 39:20 UA diversification
- 41:49 Diversification is fucking important
- 43:47 Fill rates in India – How to increase it?
- 48:53 Predictions coming next week!
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric
Latest blog: https://lancaric.me/user-acquisition-creative-learnings-2022/
Listen in to learn more!
Please share feedback and comments – matej@lancaric.me
