two & a half gamers session #44 – New creative strategy from CN, UA winner of 2022, games update

,

Welcome to our #44 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 03:00 New creative strategy coming from China
  • 07:31 Creative d*ck move
  • 09:10 Meta, Google, and Facebook can do something about it (right, Felix?)
  • oh yeah, Meta = Facebook
  • 11:50 Rewarded ads are only for Games, not Apps!
  • 12:54 Games updates
  • 16:20 No segmentation for Special offers? WHY NOT?
  • 19:25 Survivor.io Numbers update
  • 29:46 UA review of 2022
  • 30:20 Adikteev Crosspromo
  • 30:50 TikTok UA Winner of 2022
  • 39:20 UA diversification
  • 41:49 Diversification is fucking important
  • 43:47 Fill rates in India – How to increase it?
  • 48:53 Predictions coming next week!

Panelists:  Jakub Remiar, Felix BrabergMatej Lančarič

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

Latest blog: https://lancaric.me/user-acquisition-creative-learnings-2022/ 

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


Latest news

11 tips for killer User Acquisition ops (Q4 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

Supercell’s Mo.co – First Look! UA & Game design review

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Ready, Set, Rumble: Blizzard’s Soft Launch Playbook for Warcraft Rumble unveiled!

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Cracking the Code: Top Troops Case Study Reveals Global UA Secrets!

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

My Perfect Hotel – Idle Arcade Hybrid casual UA case study

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

11 tips for killer User Acquisition ops (Q3 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797