two & a half gamers session #44 – New creative strategy from CN, UA winner of 2022, games update

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Welcome to our #44 episode of two & half gamers! In this episode we covered various topics:


  • 00:00 Intro
  • 03:00 New creative strategy coming from China
  • 07:31 Creative d*ck move
  • 09:10 Meta, Google, and Facebook can do something about it (right, Felix?)
  • oh yeah, Meta = Facebook
  • 11:50 Rewarded ads are only for Games, not Apps!
  • 12:54 Games updates
  • 16:20 No segmentation for Special offers? WHY NOT?
  • 19:25 Numbers update
  • 29:46 UA review of 2022
  • 30:20 Adikteev Crosspromo
  • 30:50 TikTok UA Winner of 2022
  • 39:20 UA diversification
  • 41:49 Diversification is fucking important
  • 43:47 Fill rates in India – How to increase it?
  • 48:53 Predictions coming next week!

 Jakub Remiar, Felix BrabergMatej Lančarič

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