two & a half gamers session #46 - Deconstruction of App businesses from UA, GD & Admon perspective – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

Welcome to our #46 episode of two & half gamers! In this episode we covered various topics:

Agenda

00:00 Intro
00:40 – Remo shows off his new annoying camera
01:52 – In today’s episode / Not about Gaming
02:27 – Two and a Half Gamers Top 10 Podcast in Mobile
02:41 – Message from our Sponsor Adikteev
03:24 – Application Design vs Game Design
04:41 – Redecor
08:22 – Duolingo
10:59 – It’s an App Remo, not a game
14:10 – Duolingo’s $224m subscription revenue
16:28 – Duolingo makes $50k/day from ads
18:12 – Kahoot!
22:11 – Ad Monetization in Apps
24:02 – Google Ad Manager in Apps
24:45 – How to get Gaming demand in GAM
26:34 – Are SDKs Hassle-free?
28:26 – eCPM floor for Interstitial adds
30:33 – Rewarded ads in Apps
33:18 – Facebook Rewarded ad policy rant
35:53 – UA channel mix for apps
37:21 – Best campaign structure for starting Apple Search Ads
38:42 – If ASA comes out with something new always wait
41:42 – UA creatives for Apps
44:47 – Maven Matej pats himself on the back
47:15 – UA on Web

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/

Adikteev blog: https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30

Listen in to learn more!

Please share feedback and comments – matej@lancaric.me

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two & a half gamers session #46 – Deconstruction of App businesses from UA, GD & Admon perspective