two & a half gamers session #47 – Creative trends 2023, 1 year anniversary – kudos to you
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #47 episode of two & half gamers! In this episode we covered various topics:
Agenda
- 00:00 Intro
- 03:00 Kudos to us! 1 year anniversary
- 03:54 Admon is easy, ehm hard, ehm checking creatives is easy
- 04:38 How to check competitor creatives for free?
- 07:24 Royal Match tested 15 different creatives in last 14 days
- 07:51 Top1 Royal Match creative connecting all the dots
- 09:00 Nobody: Nothing. Jakub starts drinking: CAMERA ZOOMS IN
- 10:08 Top3 Royal Match
- 12:21 Top1 Township creative
- 12:56 Top2 Township creative
- 13:24 Which of the Township creatives is more fake?
- 14:10 Top1 Merge Mansion creative
- 14:42 Top2 Merge Mansion creative
- 15:18 Top3 Merge Mansion creative
- 17:00 Who is the winner publisher on Android?
- 17:40 Top1 Hero Wars creative
- 18:15 Top2 Hero Wars creative
- 19:05 Top War game running 20 creatives in the last 14 days
- 19:16 Top1 Top War creative
- 20:30 Top War creative strategy masters – https://lancaric.me/ua-creative-strat…
- 21:38 Mistplay intro
- 23:05 Top Mistplay creative(s)
- 25:14 UA view on Creative trends for 2023
- 25:50 Maven Matej pats himself on the back (again)
- 26:00 Adapting hypercasual mechanics & games into your creative
- 26:54 Camera zoomed in on Jakub’s surprised face
- 29:00 Save the dog phenomenon
- 30:20 Altered gameplay trend
- 32:18 (no) ASMR trend
- 32:33 UGC trend
- 33:10 UGC can suck for some games
- 34:23 Pornstars in the creatives
- 35:10 Royal Match B actors from Cameo
- 36:43 Coinmaster leveraging local influencers
- 37:10 Generative AI trend
- 39:10 Fake ads with generative AI
- 39:45 Tiktok creative research
- 40:23 Shots fired!
- 40:40 Ducktape example
- 45:00 Multiple core gameplays
- 48:46 Royal Match implemented drilling creative into the game!
- 49:15 UA DESIGNS YOUR GAME IN 2023
- 50:30 Anniversary “gift”
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
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https://www.youtube.com/watch?v=Pi_JEHK32mE
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
