two & a half gamers session #54 – #everything is dead & new frontier of game dev

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Welcome to our #54 episode of two & half gamers! In this episode we covered various topics:


  • 00:00 Intro
  • 01:00 Jakub makes himself visible by introducing
  • 02:53 Eric, is this glass half full or half empty?
  • 03:36 What does Eric actually do?
  • 06:42 Is mobile dead?
  • 08:49 six people on the top destroying the lives of mobile developers
  • 10:00 UA is shifting
  • 11:50 Kumbaya Matej strikes again on iOS
  • 12:38 What is the adoption rate of SKAN 4?
  • 13:15 Everybody does fingerprinting (Unity, Applovin, Ironsource)
  • 14:02 What story are Unity, Applovin, and Ironsource trying to spin?
  • 16:00 Jakub wakes up & shoots vectors immediately
  • 18:31 Eric disagrees with us! No shit Sherlock!
  • 20:20 New frontier of game development
  • 21:15 Felix sharing UA secrets from his smokey darkrooms
  • 22:25 Old companies gonna die
  • 24:10 Gaming trends are coming from East to West
  • 24:52 Jakub goes into the rabbit hole with Eric
  • 27:55 Applovin increases revenue guidance
  • 30:38 Why Eric got so negative?
  • 32:48 Which companies does Eric like the most?
  • 33:40 VR is dead again (blockchain dead too)
  • 34:42 What is the endpoint for mobile?
  • 35:50 30% fee is a joke!
  • 38:00 Hypercasual shit is on!
  • 40:08 Ads are beautiful
  • 41:18 The new frontier of game development
  • 44:20 You can always lie in your ads
  • 46:55 Mr. Gachapool returns
  • 48:35 Matej is Matthew from now on
  • 48:51 How bad will things be for Unity, Applovin, and Ironsource?

 Jakub Remiar, Felix BrabergMatej Lančarič
Special guest: Eric Kress

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