two & a half gamers session #54 - #everything is dead & new frontier of game dev – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

Welcome to our #54 episode of two & half gamers! In this episode we covered various topics:

Agenda

00:00 Intro
01:00 Jakub makes himself visible by introducing
02:53 Eric, is this glass half full or half empty?
03:36 What does Eric actually do?
06:42 Is mobile dead?
08:49 six people on the top destroying the lives of mobile developers
10:00 UA is shifting
11:50 Kumbaya Matej strikes again on iOS
12:38 What is the adoption rate of SKAN 4?
13:15 Everybody does fingerprinting (Unity, Applovin, Ironsource)
14:02 What story are Unity, Applovin, and Ironsource trying to spin?
16:00 Jakub wakes up & shoots vectors immediately
18:31 Eric disagrees with us! No shit Sherlock!
20:20 New frontier of game development
21:15 Felix sharing UA secrets from his smokey darkrooms
22:25 Old companies gonna die
24:10 Gaming trends are coming from East to West
24:52 Jakub goes into the rabbit hole with Eric
27:55 Applovin increases revenue guidance
30:38 Why Eric got so negative?
32:48 Which companies does Eric like the most?
33:40 VR is dead again (blockchain dead too)
34:42 What is the endpoint for mobile?
35:50 30% fee is a joke!
38:00 Hypercasual shit is on!
40:08 Ads are beautiful
41:18 The new frontier of game development
44:20 You can always lie in your ads
46:55 Mr. Gachapool returns
48:35 Matej is Matthew from now on
48:51 How bad will things be for Unity, Applovin, and Ironsource?

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Special guest: Eric Kress

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Please share feedback and comments – matej@lancaric.me

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two & a half gamers session #54 – #everything is dead & new frontier of game dev