two & a half gamers session #56 – Frozen City vs Whiteout Survival, admon potential, UA & GD review
Matej Lančarič,
Welcome to our #56 episode of two & half gamers! In this episode we covered various topics:
Agenda
- 00:00 Intro
- 00:15 Chit-chat (nothing important, you can skip this)
- 05:20 Century games intro
- 09:15 Frozen City ad monetization update
- 11:21 Felix is heartbroken
- 13:41 Frozen City making about $1mil ad revenue/month
- 14:20 Felix gives ad placements suggestions
- 15:08 How much more could they be earning?
- 16:20 Double placements during weekends
- 17:00 Negative nancy dresses up as a detective
- 21:08 Felix’s wet ad revenue dream in 4x games starts
- 25:00 Whiteout Survival UA epic intro
- 25:43 Soft launch dates of Frozen City & Whiteout survival
- 28:31 Unity Square videos beta? Pls, pls, pls. Can I get in?
- 29:30 Top 10 Geos revenue wise
- 30:31 Retention KPIs
- 32:43 UA is dead? How come they get so many users on iOS?
- 34:50 Whiteout survival creative strategy
- 38:50 Game design intro
- 42:00 Wait, wait, wait, wait?! Is this a 4X game?
- 44:11 Smooth transition from idle game to 4X
- 45:25 Where are the ads?
- 47:34 Chef’s Kiss
- 50:07 Baloon mechanic, pure genius
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
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Frozen City post-IDFA global launch UA case study
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