two & a half gamers session #56 – Frozen City vs Whiteout Survival, admon potential, UA & GD review

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Welcome to our #56 episode of two & half gamers! In this episode we covered various topics:


  • 00:00 Intro
  • 00:15 Chit-chat (nothing important, you can skip this)
  • 05:20 Century games intro
  • 09:15 Frozen City ad monetization update
  • 11:21 Felix is heartbroken
  • 13:41 Frozen City making about $1mil ad revenue/month
  • 14:20 Felix gives ad placements suggestions
  • 15:08 How much more could they be earning? 
  • 16:20 Double placements during weekends
  • 17:00 Negative nancy dresses up as a detective
  • 21:08 Felix’s wet ad revenue dream in 4x games starts
  • 25:00 Whiteout Survival UA epic intro
  • 25:43 Soft launch dates of Frozen City & Whiteout survival
  • 28:31 Unity Square videos beta? Pls, pls, pls. Can I get in? 
  • 29:30 Top 10 Geos revenue wise
  • 30:31 Retention KPIs
  • 32:43 UA is dead? How come they get so many users on iOS? 
  • 34:50 Whiteout survival creative strategy 
  • 38:50 Game design intro 
  • 42:00 Wait, wait, wait, wait?! Is this a 4X game?
  • 44:11 Smooth transition from idle game to 4X
  • 45:25 Where are the ads?
  • 47:34 Chef’s Kiss
  • 50:07 Baloon mechanic, pure genius

 Jakub Remiar, Felix BrabergMatej Lančarič

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Frozen City post-IDFA global launch UA case study

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