two & a half gamers session #60 & Manuel Prueter – How to reduce ANR’s & crashes, ASO, SDK utopia

,

Welcome to our #60 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 01:10 Manuel intro
  • 02:18 Jakub is cheap
  • 03:48 Is mobile really dead?
  • 05:37 King of Organic Downloads
  • 06:52 How to think about ASO? 
  • 08:28 How to get into Auto Collection similar games?
  • 09:08 Stop with keyword stuffing
  • 09:38 Google loves revenue (as quickly as possible)
  • 10:05 App health intro
  • 10:49 What are ANRs? 
  • 12:02 Magic number for ANRs is 0.47%
  • 12:20 Why 0.47%?
  • 12:48 mmmmmm
  • 12:53 Put on your tinfoil hat pls!
  • 14:23 How does the app loading process look like?
  • 17:50 When do most ANRs occur? 
  • 18:32 You don’t know when mommy is calling 
  • 19:28 Why is this app on pause consuming so many resources
  • 19:38 Ways to mitigate ANR’s 
  • 21:05 Manuel spilled already all the meat about ANR’s 🙁
  • 22:31 but shares more actionable tips about ANRs
  • 23:40 Removing firebase help decrease ANRs by 25%
  • 25:35 Tinfoil hat part 2
  • 27:15 When to update the SDKs?
  • 28:04 How ANRs influence the organic downloads
  • 29:45 Lost organics, buy more users with UA 
  • 30:22 Slowcode, what is it? 
  • 31:07 Look at home first! 
  • 32:06 Million-dollar question: How hard is it to implement SDKs?
  • 33:43 It’s a business decision!
  • 36:10 How to project ad revenue? 
  • 36:22 Remo gets excited and eventually asks a question!
  • 38:11 Am I working for the paper bin now? 
  • 39:18 Do you exclude devices for showing ads?
  • 41:03 Shout-out to Xiaomi devices
  • 41:24 What are web view and ad loading? 
  • 43:30 No Ads for you, sir!
  • 44:10 Manuel loves all SDKs
  • 46:27 How do you structure the team around updating SDKs?
  • 47:46 If you had to choose, what would you implement: SKD or a new feature? 

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

Special guset: Manuel Prueter

Hit the Subscribe button on Youtube, Spotify, and Apple!

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

GitHub resource mentioned in the podcast 

New article: https://lancaric.me/ua-manager-life-post-idfa-reality 

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


Latest news

How to stop sexist creatives in User Acquisition

There is no room in User Acquisition for exploiting creatives in a sexist, women attacking and rape suggesting way. Stop with sexist ads now!

The Art of Diversification: Alternative Mobile UA Channels for 2024

Mastering Facebook and Google are table stakes in mobile UA. But when the economy faces a downturn, you have to get creative. It shifts from growth-first to more scrutinized, shorter payback windows. The main benefit is diversification. More channels mean more experimentation and maybe a new and profitable channel. And when one channel suddenly stops […]

Squad Busters Soft launch & Global launch case study

Supercell has announced the global launch date of Squad Busters, the developer’s ambitious new mobile game. Oh boy. I fucking love this game! What is Squad Busters? Imagine a multiverse of all of Supercell’s previously released games. And the characters from these games all converged into one single battle arena. This is Squad Busters. The […]

Is Supercell Super Back? UA Lessons We Can Learn

Back in the day, Supercell ads were crazy. It really made you stop and think “how can a mobile game afford Liam Neeson?” Clash of Clans, Boom Beach, and Brawl Stars are all in the star-studded lineup of one of the most recognizable gaming developers in the world. Their impact is undeniable. It was unthinkable […]

Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Hybrid casual UA playbook! Channel mix, campaign structure, creative strategy

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797