Welcome to our #60 episode of two & half gamers! In this episode we covered various topics:
- 00:00 Intro
- 01:10 Manuel intro
- 02:18 Jakub is cheap
- 03:48 Is mobile really dead?
- 05:37 King of Organic Downloads
- 06:52 How to think about ASO?
- 08:28 How to get into Auto Collection similar games?
- 09:08 Stop with keyword stuffing
- 09:38 Google loves revenue (as quickly as possible)
- 10:05 App health intro
- 10:49 What are ANRs?
- 12:02 Magic number for ANRs is 0.47%
- 12:20 Why 0.47%?
- 12:48 mmmmmm
- 12:53 Put on your tinfoil hat pls!
- 14:23 How does the app loading process look like?
- 17:50 When do most ANRs occur?
- 18:32 You don’t know when mommy is calling
- 19:28 Why is this app on pause consuming so many resources
- 19:38 Ways to mitigate ANR’s
- 21:05 Manuel spilled already all the meat about ANR’s 🙁
- 22:31 but shares more actionable tips about ANRs
- 23:40 Removing firebase help decrease ANRs by 25%
- 25:35 Tinfoil hat part 2
- 27:15 When to update the SDKs?
- 28:04 How ANRs influence the organic downloads
- 29:45 Lost organics, buy more users with UA
- 30:22 Slowcode, what is it?
- 31:07 Look at home first!
- 32:06 Million-dollar question: How hard is it to implement SDKs?
- 33:43 It’s a business decision!
- 36:10 How to project ad revenue?
- 36:22 Remo gets excited and eventually asks a question!
- 38:11 Am I working for the paper bin now?
- 39:18 Do you exclude devices for showing ads?
- 41:03 Shout-out to Xiaomi devices
- 41:24 What are web view and ad loading?
- 43:30 No Ads for you, sir!
- 44:10 Manuel loves all SDKs
- 46:27 How do you structure the team around updating SDKs?
- 47:46 If you had to choose, what would you implement: SKD or a new feature?
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Special guset: Manuel Prueter
Hit the Subscribe button on Youtube, Spotify, and Apple!
If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric
GitHub resource mentioned in the podcast
New article: https://lancaric.me/ua-manager-life-post-idfa-reality
Listen in to learn more!