two & a half gamers session #60 & Manuel Prueter – How to reduce ANR’s & crashes, ASO, SDK utopia

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UA Mobile Growth Extraordinaire · 

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Welcome to our #60 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 01:10 Manuel intro
  • 02:18 Jakub is cheap
  • 03:48 Is mobile really dead?
  • 05:37 King of Organic Downloads
  • 06:52 How to think about ASO? 
  • 08:28 How to get into Auto Collection similar games?
  • 09:08 Stop with keyword stuffing
  • 09:38 Google loves revenue (as quickly as possible)
  • 10:05 App health intro
  • 10:49 What are ANRs? 
  • 12:02 Magic number for ANRs is 0.47%
  • 12:20 Why 0.47%?
  • 12:48 mmmmmm
  • 12:53 Put on your tinfoil hat pls!
  • 14:23 How does the app loading process look like?
  • 17:50 When do most ANRs occur? 
  • 18:32 You don’t know when mommy is calling 
  • 19:28 Why is this app on pause consuming so many resources
  • 19:38 Ways to mitigate ANR’s 
  • 21:05 Manuel spilled already all the meat about ANR’s 🙁
  • 22:31 but shares more actionable tips about ANRs
  • 23:40 Removing firebase help decrease ANRs by 25%
  • 25:35 Tinfoil hat part 2
  • 27:15 When to update the SDKs?
  • 28:04 How ANRs influence the organic downloads
  • 29:45 Lost organics, buy more users with UA 
  • 30:22 Slowcode, what is it? 
  • 31:07 Look at home first! 
  • 32:06 Million-dollar question: How hard is it to implement SDKs?
  • 33:43 It’s a business decision!
  • 36:10 How to project ad revenue? 
  • 36:22 Remo gets excited and eventually asks a question!
  • 38:11 Am I working for the paper bin now? 
  • 39:18 Do you exclude devices for showing ads?
  • 41:03 Shout-out to Xiaomi devices
  • 41:24 What are web view and ad loading? 
  • 43:30 No Ads for you, sir!
  • 44:10 Manuel loves all SDKs
  • 46:27 How do you structure the team around updating SDKs?
  • 47:46 If you had to choose, what would you implement: SKD or a new feature? 

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

Special guset: Manuel Prueter

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GitHub resource mentioned in the podcast 

New article: https://lancaric.me/ua-manager-life-post-idfa-reality 

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Please share feedback and comments – matej@lancaric.me


https://www.youtube.com/watch?v=79dnIjfWbRA

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

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