two & a half gamers session #62 – 4X strategy games deep dive, User acquisition & Game design breakdown

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UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #62 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 02:02 Great time not to have Felix on
  • 02:50 Why are we talking about Call of Dragons?
  • 04:16 Game design intro
  • 06:15 TOP10 4X strategy games
  • 13:13 Jakub finally struggles to play games on an emulator
  • 14:15 Revenue per download comparison
  • 16:20 Jakub showcases the Call of Dragons gameplay
  • 18:58 Hello Supercell!
  • 19:59 Noob vs. Pro game
  • 24:04 Mr. Gachapoooool is back in the game
  • 25:00 Players are the content
  • 31:32 Hospitals in 4X games
  • 37:52 These games have 150k spend depth
  • 38:35 User acquisition intro
  • 38:41 Soft launch of CoD
  • 41:10 Top 10 countries – revenue wise
  • 42:39 Competitors
  • 43:18 Retention comparison 
  • 45:12 UA channel mix
  • 45:40 Creative showcase
  • 51:20 Interesting tidbits 
  • 54:00 Viva La Dirt League
  • 57:15 Call of Dragons overall rating 

Panelists:  Jakub Remiar, Matej Lančarič, 

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If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

New article: https://lancaric.me/ua-manager-life-post-idfa-reality/

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Please share feedback and comments – matej@lancaric.me


https://www.youtube.com/watch?v=1a3L9sx0EbE

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

♻️ Sharing is caring! 🫶

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