two & a half gamers session #64 - Creative trends Q1 2023, Mobile games Soft launch Sonar, Meta enhanced interaction in admon – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

Welcome to our #64 episode of two & half gamers! In this episode we covered various topics:

Agenda

00:00 Intro
00:51 It’s 4 am somewhere
01:10 No chit-chat! Let’s talk about most Eastern European LinkedIn post!
03:45 No margaritas in the house; please don’t make your segment too long, Jakub.
04:20 Two friends & one hostile asshole
04:45 This is who Jakub is!
05:13 Ad monetization update: Meta email
06:27 How do we know ad networks are fingerprinting?
06:44 Where were you when ATT happened?
08:20 Facebook adds “enhanced interaction” to the rewarded video
09:47 Enhanced interaction, my ass
11:15 NPCs an ad in VR
11:50 Felix answering questions from the audience
12:13 How to prepare your admon stack to prep for Google change?
13:19 Ping Felix for help
14:55 Few words about Mistplay
16:20 UA challenges by Gamesforum
17:12 Finding flamingo slippers is the biggest challenge
19:07 Creative Trends Q1 2023
19:58 Royal Match
22:45 Jakub & Felix are having fun while seeing 0 ads
23:25 Topwar
26:32 Township
28:35 Cooking Madness
30:25 Merge mansion
30:40 No one hates Pedro Pascal
31:50 Couldn’t find the screenshots, sorry!
32:56 Evony & Stormshot
33:20 Herowars
34:41 What are the trends?
34:54 The real gameplay is going to win! At some point!
37:00 Jakub is starting a new segment!
37:05 Soft launch sonar
37:50 My periscope is out, my friend!
44:02 No Gachapools!
52:00 Ubisoft really needs a mobile hit game!

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,

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New article: https://lancaric.substack.com/p/10-tips-for-killer-user-acquisition

Listen in to learn more!

Please share feedback and comments – matej@lancaric.me

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two & a half gamers session #64 – Creative trends Q1 2023, Mobile games Soft launch Sonar, Meta enhanced interaction in admon