two & a half gamers session #64 – Creative trends Q1 2023, Mobile games Soft launch Sonar, Meta enhanced interaction in admon

,

Welcome to our #64 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 00:51 It’s 4 am somewhere
  • 01:10 No chit-chat! Let’s talk about most Eastern European LinkedIn post!
  • 03:45 No margaritas in the house; please don’t make your segment too long, Jakub.
  • 04:20 Two friends & one hostile asshole
  • 04:45 This is who Jakub is!
  • 05:13 Ad monetization update: Meta email
  • 06:27 How do we know ad networks are fingerprinting?
  • 06:44 Where were you when ATT happened?
  • 08:20 Facebook adds “enhanced interaction” to the rewarded video
  • 09:47 Enhanced interaction, my ass
  • 11:15 NPCs an ad in VR
  • 11:50 Felix answering questions from the audience
  • 12:13 How to prepare your admon stack to prep for Google change?
  • 13:19 Ping Felix for help
  • 14:55 Few words about Mistplay
  • 16:20 UA challenges by Gamesforum
  • 17:12 Finding flamingo slippers is the biggest challenge
  • 19:07 Creative Trends Q1 2023
  • 19:58 Royal Match
  • 22:45 Jakub & Felix are having fun while seeing 0 ads
  • 23:25 Topwar
  • 26:32 Township
  • 28:35 Cooking Madness
  • 30:25 Merge mansion
  • 30:40 No one hates Pedro Pascal
  • 31:50 Couldn’t find the screenshots, sorry!
  • 32:56 Evony & Stormshot
  • 33:20 Herowars
  • 34:41 What are the trends?
  • 34:54 The real gameplay is going to win! At some point!
  • 37:00 Jakub is starting a new segment!
  • 37:05 Soft launch sonar
  • 37:50 My periscope is out, my friend!
  • 44:02 No Gachapools!
  • 52:00 Ubisoft really needs a mobile hit game!

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič,

Hit the Subscribe button on Youtube, Spotify, and Apple!

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

New article: https://lancaric.substack.com/p/10-tips-for-killer-user-acquisition

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


Latest news

Is Supercell Super Back? UA Lessons We Can Learn

Back in the day, Supercell ads were crazy. It really made you stop and think “how can a mobile game afford Liam Neeson?” Clash of Clans, Boom Beach, and Brawl Stars are all in the star-studded lineup of one of the most recognizable gaming developers in the world. Their impact is undeniable. It was unthinkable […]

Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Hybrid casual UA playbook! Channel mix, campaign structure, creative strategy

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

11 tips for killer mobile User Acquisition (Q1 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

How to soft launch a mobile game in 2024?

Launching a mobile game takes loads of work. After months of development, and production time, the soft launch period comes. Soft launch will provide you with the opportunity to test your server infrastructure and ensure it will be able to handle the load of a global launch.

How to Reimagine Mobile UA like Duolingo

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797