two & a half gamers session #64 – Creative trends Q1 2023, Mobile games Soft launch Sonar, Meta enhanced interaction in admon

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UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #64 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 00:51 It’s 4 am somewhere
  • 01:10 No chit-chat! Let’s talk about most Eastern European LinkedIn post!
  • 03:45 No margaritas in the house; please don’t make your segment too long, Jakub.
  • 04:20 Two friends & one hostile asshole
  • 04:45 This is who Jakub is!
  • 05:13 Ad monetization update: Meta email
  • 06:27 How do we know ad networks are fingerprinting?
  • 06:44 Where were you when ATT happened?
  • 08:20 Facebook adds “enhanced interaction” to the rewarded video
  • 09:47 Enhanced interaction, my ass
  • 11:15 NPCs an ad in VR
  • 11:50 Felix answering questions from the audience
  • 12:13 How to prepare your admon stack to prep for Google change?
  • 13:19 Ping Felix for help
  • 14:55 Few words about Mistplay
  • 16:20 UA challenges by Gamesforum
  • 17:12 Finding flamingo slippers is the biggest challenge
  • 19:07 Creative Trends Q1 2023
  • 19:58 Royal Match
  • 22:45 Jakub & Felix are having fun while seeing 0 ads
  • 23:25 Topwar
  • 26:32 Township
  • 28:35 Cooking Madness
  • 30:25 Merge mansion
  • 30:40 No one hates Pedro Pascal
  • 31:50 Couldn’t find the screenshots, sorry!
  • 32:56 Evony & Stormshot
  • 33:20 Herowars
  • 34:41 What are the trends?
  • 34:54 The real gameplay is going to win! At some point!
  • 37:00 Jakub is starting a new segment!
  • 37:05 Soft launch sonar
  • 37:50 My periscope is out, my friend!
  • 44:02 No Gachapools!
  • 52:00 Ubisoft really needs a mobile hit game!

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič,

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UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

♻️ Sharing is caring! 🫶

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