two & a half gamers session #65 – Triple Tile vs. Triple Match 3D showdown! In-depth UA, creatives, Admon, Game design review 

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Welcome to our #65 episode of two & half gamers! In this episode we covered various topics:


  • 00:00 Epic Intro
  • 03:25 Ad monetization review
  • 05:55 Pesky IAP revenue
  • 06:22 Small Waifus in tile games are coming
  • 09:57 Exact Admon monthly revenue assumption A’la Felix
  • 12:15 Felix cracks an admon jokes
  • 12:17 „Haha“ moment
  • 15:12 BS meter is blinking 
  • 17:08 UA review
  • 17:51 Revenue by country breakdown
  • 19:48 Very accurate, amazing budget calculations, A’la Felix
  • 21:12 Definitely Woo rather than a Boo
  • 22:41 UA channel mix investigation
  • 24:41 Felix is not brave enough to speak up
  • 25:27 Altered gameplay with enhanced interaction
  • 28:05 Old Lady kicking ass on the UA front
  • 29:50 Feels a little bit ASMR, no? Shut up!
  • 31:15 Why would you use a slot machine in your creatives?
  • 33:19 Triple match 3D!
  • 34:43 UA channel mix of Triple Match 3D
  • 35:57 Live Creatives comparison
  • 39:19 Game design review
  • 40:30 History lesson
  • 41:27 Austin is trying to escape the evil shark
  • 44:30 Jakub is being attacked by three interstitials in a row!
  • 49:35 Clash of Clans UA people, please get your banner sizes in order
  • 50:36 Ad SDK investigation
  • 52:13 Automatic UGC? 
  • 53:50 MAU 2.5gamers Party – signup now! 

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

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