two & a half gamers session #65 – Triple Tile vs. Triple Match 3D showdown! In-depth UA, creatives, Admon, Game design review 

,

Welcome to our #65 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Epic Intro
  • 03:25 Ad monetization review
  • 05:55 Pesky IAP revenue
  • 06:22 Small Waifus in tile games are coming
  • 09:57 Exact Admon monthly revenue assumption A’la Felix
  • 12:15 Felix cracks an admon jokes
  • 12:17 “Haha” moment
  • 15:12 BS meter is blinking 
  • 17:08 UA review
  • 17:51 Revenue by country breakdown
  • 19:48 Very accurate, amazing budget calculations, A’la Felix
  • 21:12 Definitely Woo rather than a Boo
  • 22:41 UA channel mix investigation
  • 24:41 Felix is not brave enough to speak up
  • 25:27 Altered gameplay with enhanced interaction
  • 28:05 Old Lady kicking ass on the UA front
  • 29:50 Feels a little bit ASMR, no? Shut up!
  • 31:15 Why would you use a slot machine in your creatives?
  • 33:19 Triple match 3D!
  • 34:43 UA channel mix of Triple Match 3D
  • 35:57 Live Creatives comparison
  • 39:19 Game design review
  • 40:30 History lesson
  • 41:27 Austin is trying to escape the evil shark
  • 44:30 Jakub is being attacked by three interstitials in a row!
  • 49:35 Clash of Clans UA people, please get your banner sizes in order
  • 50:36 Ad SDK investigation
  • 52:13 Automatic UGC? 
  • 53:50 MAU 2.5gamers Party – signup now! 

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

Hit the Subscribe button on Youtube, Spotify, and Apple!

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

New article: https://lancaric.me/legend-of-slime-post-idfa-global-launch-ua-strategy/

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


Latest news

How to stop sexist creatives in User Acquisition

There is no room in User Acquisition for exploiting creatives in a sexist, women attacking and rape suggesting way. Stop with sexist ads now!

The Art of Diversification: Alternative Mobile UA Channels for 2024

Mastering Facebook and Google are table stakes in mobile UA. But when the economy faces a downturn, you have to get creative. It shifts from growth-first to more scrutinized, shorter payback windows. The main benefit is diversification. More channels mean more experimentation and maybe a new and profitable channel. And when one channel suddenly stops […]

Squad Busters Soft launch & Global launch case study

Supercell has announced the global launch date of Squad Busters, the developer’s ambitious new mobile game. Oh boy. I fucking love this game! What is Squad Busters? Imagine a multiverse of all of Supercell’s previously released games. And the characters from these games all converged into one single battle arena. This is Squad Busters. The […]

Is Supercell Super Back? UA Lessons We Can Learn

Back in the day, Supercell ads were crazy. It really made you stop and think “how can a mobile game afford Liam Neeson?” Clash of Clans, Boom Beach, and Brawl Stars are all in the star-studded lineup of one of the most recognizable gaming developers in the world. Their impact is undeniable. It was unthinkable […]

Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Hybrid casual UA playbook! Channel mix, campaign structure, creative strategy

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797