two & a half gamers session #67 – Boost your UA with channel diversification & high performing creative frameworks w/ Mistplay

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This is no BS gaming podcast 2.5 gamers session #67. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
Panelists: ⁠Tiffanie Chau⁠, ⁠Gregory Pang⁠, ⁠Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Podcast: https://podcasters.spotify.com/pod/sh…

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠https://bit.ly/3N7UcmP⁠

Agenda:
00:00 Epic Intro
04:45 How does Mistplay work, and why does it work?
07:00 How to measure ROI?
08:38 What is the difference between Mistplay vs other rewarded apps?
12:21 How does onboarding a new game influence UA for Mistplay?
16:04 How do you approach cross-department cooperation?
18:00 How many UA channels?
20:00 Do you even CTV?
23:52 Creatives in the CTV
27:30 How to test & add new UA channels to the mix?
29:40 UA DIVERSIFICATIOOOON
30:42 2.5 gamers podcast is starting a new affiliate cowboy network
32:25 How do you define a test budget for a UA channel test?
38:30 How many creatives should you test with a multi-million monthly UA budget?
39:30 Which UA channels to use for creative testing?
42:35 It can take 7-14 days for winners to overtake spending
43:40 How to approach the creative process?
46:30 How to define a creative winner?
48:08 Leveraging AI in the Creatives

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Please share feedback and comments – matej@lancaric.me

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