two & a half gamers session #69 - Creatives end cards arms-race, why is soft launching in US a terrible idea? Night crows review – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

This is no BS gaming podcast 2.5 gamers session #69. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

Panelists: ⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r⁠, ⁠Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠!

Agenda:
00:00 Epic intro
02:30 Felix is giving us shit for the Squad Busters episode
03:35 Rewarded ads end cards arms race
04:41 Interactive end cards history lesson
06:49 Felix is showing why he is a 0.5 gamer on the show
10:43 Jakub brainfarts about the end cards
12:46 Why you should not soft launch your game in the US!
22:43 Matej is getting smashed for bringing up a terrible example
25:20 Philippines for a soft launch?
26:22 Night Crows intro
28:43 Jakub is flying over Slovakia in a Korean mobile game
34:21 Streamer supporter system
36:00 Jakub disappoints us a bit
36:52 Streamer prize pool increased by 2 mil while we talk
37:32 Marketing 101 – Branded Grocery store
37:52 Wagyu burger with Night Crows coupons?
38:25 Somebody said branded car wash?
39:19 Jakub claims the 2nd best UA manager spot by FAR
39:40 Why is this game making so much money?
45:40 Jakub has its own game design catchphrase!
47:05 Matej speculates about the Night Crows mechanic

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments – matej@lancaric.me

If you are interested in getting UA tips every week on Monday, sign up for the Brutally Honest newsletter!

New article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design/⁠

The Art of Diversification: Alternative Mobile UA Channels for 2024

Mastering Facebook and Google are table stakes in mobile UA. But when the economy faces a downturn, you have to get creative. It shifts from growth-first to more scrutinized, shorter payback windows. The main benefit is diversification. More channels mean more experimentation and maybe a new and profitable channel. And when one channel suddenly stops […]

Squad Busters Soft launch & Global launch case study

Supercell has announced the global launch date of Squad Busters, the developer’s ambitious new mobile game. Oh boy. I fucking love this game! What is Squad Busters? Imagine a multiverse of all of Supercell’s previously released games. And the characters from these games all converged into one single battle arena. This is Squad Busters. The […]

Is Supercell Super Back? UA Lessons We Can Learn

Back in the day, Supercell ads were crazy. It really made you stop and think “how can a mobile game afford Liam Neeson?” Clash of Clans, Boom Beach, and Brawl Stars are all in the star-studded lineup of one of the most recognizable gaming developers in the world. Their impact is undeniable. It was unthinkable […]

Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Hybrid casual UA playbook! Channel mix, campaign structure, creative strategy

11 tips for killer mobile User Acquisition (Q1 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

two & a half gamers session #69 – Creatives end cards arms-race, why is soft launching in US a terrible idea? Night crows review

Latest news