two & a half gamers session #69 – Creatives end cards arms-race, why is soft launching in US a terrible idea? Night crows review

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This is no BS gaming podcast 2.5 gamers session #69. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

Panelists: ⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r⁠, ⁠Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠!

Agenda:
00:00 Epic intro
02:30 Felix is giving us shit for the Squad Busters episode
03:35 Rewarded ads end cards arms race
04:41 Interactive end cards history lesson
06:49 Felix is showing why he is a 0.5 gamer on the show
10:43 Jakub brainfarts about the end cards
12:46 Why you should not soft launch your game in the US!
22:43 Matej is getting smashed for bringing up a terrible example
25:20 Philippines for a soft launch?
26:22 Night Crows intro
28:43 Jakub is flying over Slovakia in a Korean mobile game
34:21 Streamer supporter system
36:00 Jakub disappoints us a bit
36:52 Streamer prize pool increased by 2 mil while we talk
37:32 Marketing 101 – Branded Grocery store
37:52 Wagyu burger with Night Crows coupons?
38:25 Somebody said branded car wash?
39:19 Jakub claims the 2nd best UA manager spot by FAR
39:40 Why is this game making so much money?
45:40 Jakub has its own game design catchphrase!
47:05 Matej speculates about the Night Crows mechanic

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Please share feedback and comments – matej@lancaric.me

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