two & a half gamers session #70 – From hypercasual to hybridcasual – The Voodoo story

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This is no BS gaming podcast 2.5 gamers session #70. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

Panelists: ⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r⁠, ⁠Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠!

Agenda:

Agenda:
00:00 Epic intro
02:40 Our South Korea visit
03:17 Felix is busy on a day we record a Diablo episode
03:45 Voodoo going hybrid casual
05:56 Hypercasual is dead … to Voodoo!
07:03 Voodoo rumors
10:46 Habby is a new Voodoo
11:20 Get on a hype train, bro!
14:00 Mob control intro
18:23 Jakub still plays on his computer
20:00 Why close the ad? It’s the best part!
21:30 No unfolding gameplay
26:20 Skipit’s
26:40 Mob control ad monetization review
28:33 Admon estimates
30:10 UA introduction
31:30 UA channel mix
33:44 Mob control creatives
39:45 Collect em all creatives
43:25 Fake creatives in the game every 10 levels
44:25 Collect em all – UA channel mix
46:46 Collect em all, intro
50:25 Retention numbers
53:53 ASMR slicing!
54:10 Ads monetization

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