two & a half gamers session #81 – Alien Invasion hybrid casual story: Full Game design, Ad monetization, UA and creatives review

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This is no BS gaming podcast 2.5 gamers session #81. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

Panelists: ⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r⁠, ⁠Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič

Join our slack channel here: SLACK CHANNEL

Agenda:
00:00 Epic intro
02:51 Jakub is complaining he is running of hybrids
05:41 Alien Invasion Game design review
15:53 Secret of leveling up!
20:08 Where are the ads?
23:15 Admon review
28:50 SKUs top ranks
30:24 Ad revenue estimation
31:44 Retention numbers with happiness multiplier
33:50 Jakub’s shit phone vs remove ads on Android
35:07 UA review
36:05 How to do creative research on Facebook Ads Library?
36:54 UA channel mix
40:01 60-second ads all over again?
40:40 Creative review intro
41:46 Creative showdown
42:57 Hats off to SayGames team again
44:00 2nd best UA manager shows himself
47:10 Maven Matej (rating) UA comments
48:07 Facebook mastery
48:45 Matej AI score
49:40 This game could be a rocket ship
50:29 It’s clear what to do to improve
51:00 Matej from Wish takes us home

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Please share feedback and comments – matej@lancaric.me

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