two & a half gamers session #84 – Warcraft Rumble: Deep dive into game’s complexity, spend depth, systems, vectors, UA, creatives
This is no BS gaming podcast 2.5 gamers session #84. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
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Agenda:
00:00 Epic intro
04:00 Warcraft Rumble intro
09:49 no UA push?
10:45 Clash royale
15:00 Leaders / Hero characters
17:08 Is this a mass-market mobile game?
23:23 You can make very bad decisions early on
23:22 No more Charmander, Bulbasaur or Pikachu
25:27 The GRID
32:38 Super customization of heroes & Troops
34:49 Custom army slots?
36:25 PvE COOP for old people
39:46 The Guild system
46:10 Spend depth
49:22 Technical issues
50:45 Playing on the emulator is illegal
56:00 High standards for rating
57:22 Soft launch of Warcraft Rumble
59:10 Social media
59:55 CPIs for Warcrafr Rumble
1:02:20 Are they spending at least something?
1:04:42 Are they running for a captain hook of the year?
1:08:24 Sell the minis!
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Check my latest article!
Playbook for Blizzard’s soft launch of Warcraft Rumble.
Please share feedback and comments – matej@lancaric.me
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