two & a half gamers – WeChat Mini-Games: Exploring the World of Mini-Games with Lemon!
This is no BS gaming podcast 2.5 gamers – WeChat Mini-Games: Exploring the World of Mini-Games with Lemon!
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
Special Guest: Vincent Lemon
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
The conversation explores the world of Chinese mini-games and their unique characteristics. The hosts discuss the rapid development and success of mini-games in China, highlighting the short development cycles, small team sizes, and high revenue potential. They delve into various genres and gameplay mechanics, such as tower defense rogue-like and 2D arcade idol combined with 4X. The hosts emphasize the importance of finding the right combination of genres and iterating on successful concepts. They also touch on the challenges of bringing Chinese mini-games to the Western market and the need for faster adoption and understanding of trends.
Takeaways
Chinese mini-games have short development cycles and high revenue potential
Combining different genres and iterating on successful concepts is key to success
Bringing Chinese mini-games to the Western market poses challenges
Faster adoption and understanding of trends is crucial in the rapidly evolving mini-games market
Keywords
Chinese mini-games, development cycles, revenue potential, genres, gameplay mechanics, iteration, challenges, Western market
Agenda:
00:00 Epic intro
01:30 The World of Chinese Mini-Games
06:00 Combining Genres and Game Types
09:38 The Power of Genre Combination and Iteration
11:48 Gacha and Revenue Potential
14:47 Exploring Different Game Genres
19:15 Challenges of Bringing Chinese Mini-Games to the West
23:37 Understanding Trends and Market Dynamics
27:13 The Future of Chinese Mini-Games in the West
29:34 The Impact of Genre Combination and Iteration
32:05 The Success of Chinese Mini-Games
35:03 The Role of Creatives and Unique Gameplay
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