two & half gamers session #10 - How to save millions with marketability tests? Fake ads going – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

Welcome to our #10 episode of two & half gamers! In this episode we covered various topics:

3:00 Netflix boosts mobile games approach with acquisition of Boss Fight Entertainment
10:20 KRAFTON, INC. SIGNS LONG-TERM COOPERATION AGREEMENT WITH SOLANA LABS FOR BLOCKCHAIN-BASED GAMES AND SERVICES
12:25 Crypto investor Katie Haun raises $1.5 billion, the largest debut fund ever by a female VC
18:40 In-game ads are getting more misleading, sexist and misogynistic, says Meretzky
27:00 Pre softlaunch activities https://lancaric.me/how-to-save-millions-with-marketability-testing/

What can we do pre-soft launch of our game? What to do before we decide to develop a game? Which questions to ask?
Market research
Target audience
USP
Game genre
Marketing team capabilities
Company strategy
How to do market research?
Tools? Competitor ads?
How to define target audience?
Demo, motivations, profiles, persona
Playtesting
What? How? Why?
When do we start with UA/marketing?
Marketability tests campaign optimisation Fake store pages (tools or DIY) Which channels? What to test? Player survey at the end (what questions to ask?) no suggestive questions!

Listen in to learn more!

Key differences between user acquisition and retention for mobile games. Learn which strategy works best to drive growth & long-term success.

Effective global launch strategies to boost mobile game user acquisition. Tips for audience targeting, localization, & campaign optimization.

Calculate Lifetime Value (LTV) for mobile game users. Effective tips to boost monetization, optimize user acquisition, drive long-term growth

Learn the importance of mobile game user acquisition, explore top platforms, and master strategies to grow your player base effectively.

Discover powerful user acquisition strategies for mobile games. Boost downloads, engage players, and grow your game's audience effectively.

Explore the emerging role of blockchain in mobile games UA. How it’s reshaping gaming with NFTs, decentralization, enhanced player rewards.

two & half gamers session #10 – How to save millions with marketability tests? Fake ads going