two & half gamers session #16 - 7 Ad monetisation secrets how to make more revenue – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

Welcome to our #16 episode of two & half gamers! In this episode we covered various topics:

7 Secrets of making more money with Ad monetisation

As an Admon person it’s your job to know as much as possible about as many networks as possible. This gives you the edge to make more ad revenue. So I learned all these things in a variety of ways. Ranging from being angry, making mistakes, and at 4 am at a conference bar. I’ll start with some general ones then network specific ones.
Everything when it comes to ad networks is a negotiation and you can negotiate anything!
The real first make or break moment comes when you’re able to get an AM in all the networks that you work with. Having this connection allows you to ask for all things
Bigger networks obviously listen less
End cards from ads
X’s to close ads
Audio Turning on when phone is muted
Placement Price Points are too high
Moving on to Network specific tips
Vungle – If you’re using Vungle on bidder and your average eCPM in the waterfall is higher than $26 you should move to Vungle Placements
Unity – Everyone talks about latency on the mediation side. On Unity you can also get latency if you have too many placements created on Unity that you’re not using.
Admob – This is a deadly tip but a bit of a double edged sword. The admob algo works by ramping up data in the first 3 days to feed its algo on price points.
Game Design for ads? Change ad buttons every time there is a holiday (Christmas, Halloween etc).

Listen in to learn more!

two & half gamers session #16 – 7 Ad monetisation secrets how to make more revenue