two & half gamers session #16 – 7 Ad monetisation secrets how to make more revenue

,

Welcome to our #16 episode of two & half gamers! In this episode we covered various topics:

  • 00.40 Matej missing in action after beach party
  • 02.00 Introduction
  • 03.36 Possible EA Acquisition
  • 06.50 Marvel Snap 
  • 11.40 Ubisoft want Eur 60 per share
  • 14.11 Tencent revenue growth slows
  • 18.53 TikTok wants to release in-app games this year
  • 23.00 Ad Monetization Secrets
  • 24.00 All is a negotiation 
  • 26.00End cards from ads 
  • 29.00 X close button
  • 32.00 Audio turning on
  • 33.00 High placement price points
  • 35.00 Vungle Bidder
  • 36.30 Unity Latency 
  • 38.24 Admob Placements
  • 40.51 Rewarded Video icons during holidays

7 Secrets of making more money with Ad monetisation  

  • As an Admon person it’s your job to know as much as possible about as many networks as possible. This gives you the edge to make more ad revenue. So I learned all these things in a variety of ways. Ranging from being angry, making mistakes, and at 4 am at a conference bar. I’ll start with some general ones then network specific ones.   
  • Everything when it comes to ad networks is a negotiation and you can negotiate anything!   
  • The real first make or break moment comes when you’re able to get an AM in all the networks that you work with. Having this connection allows you to ask for all things 
  • Bigger networks obviously listen less 
  • End cards from ads  
  • X’s to close ads  
  • Audio Turning on when phone is muted 
  • Placement Price Points are too high  
  • Moving on to Network specific tips  
  • Vungle – If you’re using Vungle on bidder and your average eCPM in the waterfall is higher than $26 you should move to Vungle Placements  
  • Unity – Everyone talks about latency on the mediation side. On Unity you can also get latency if you have too many placements created on Unity that you’re not using.  
  • Admob – This is a deadly tip but a bit of a double edged sword. The admob algo works by ramping up data in the first 3 days to feed its algo on price points.   
  • Game Design for ads?  Change ad buttons every time there is a holiday (Christmas, Halloween etc).   

Panelists: Jakub Remiar, Felix Braberg, (today without me Matej Lančarič)

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


Latest news

My Perfect Hotel – Idle Arcade Hybrid casual UA case study

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

11 tips for killer User Acquisition ops (Q3 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

Will AI finally kill UA?

According to Twitter, AI will code the next billion dollar SaaS product from scratch. AI will also write a Drake song better than Drake himself. Fuck it – AI might be writing this entire article (at least one of these are true…the Drake one). AI is so hyped right now that it almost feels like […]

Supercell’s Floodrush: First look! UA & game design review

This article was written by Jakub Remiar & Matej Lancaric! Floodrush is an interesting mix of battle royale with clash royale style unit placement and controls. It seems as if SuperCell was iterating on the idea of multiple unit entities, as this is in both Squad Busters and Floodrush. In contrast, as the player’s power […]

Squad Busters: First Look at the Supercell new game in Soft launch!

They’ve done it again! New game in the soft launch. New game to be killed. Potentially. You never know with Supercell. Well, I guess there is always an 80% chance the new game in the soft launch will be killed. Anyway, there is the new soft launched kid on the Supercell block called Squad Busters! […]

11 tips for killer User Acquisition ops (Q2 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797