two & half gamers session #16 - 7 Ad monetisation secrets how to make more revenue – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

Welcome to our #16 episode of two & half gamers! In this episode we covered various topics:

00.40 Matej missing in action after beach party
02.00 Introduction
03.36 Possible EA Acquisition
06.50 Marvel Snap
11.40 Ubisoft want Eur 60 per share
14.11 Tencent revenue growth slows
18.53 TikTok wants to release in-app games this year
23.00 Ad Monetization Secrets
24.00 All is a negotiation
26.00End cards from ads
29.00 X close button
32.00 Audio turning on
33.00 High placement price points
35.00 Vungle Bidder
36.30 Unity Latency
38.24 Admob Placements
40.51 Rewarded Video icons during holidays

7 Secrets of making more money with Ad monetisation

As an Admon person it’s your job to know as much as possible about as many networks as possible. This gives you the edge to make more ad revenue. So I learned all these things in a variety of ways. Ranging from being angry, making mistakes, and at 4 am at a conference bar. I’ll start with some general ones then network specific ones.
Everything when it comes to ad networks is a negotiation and you can negotiate anything!
The real first make or break moment comes when you’re able to get an AM in all the networks that you work with. Having this connection allows you to ask for all things
Bigger networks obviously listen less
End cards from ads
X’s to close ads
Audio Turning on when phone is muted
Placement Price Points are too high
Moving on to Network specific tips
Vungle – If you’re using Vungle on bidder and your average eCPM in the waterfall is higher than $26 you should move to Vungle Placements
Unity – Everyone talks about latency on the mediation side. On Unity you can also get latency if you have too many placements created on Unity that you’re not using.
Admob – This is a deadly tip but a bit of a double edged sword. The admob algo works by ramping up data in the first 3 days to feed its algo on price points.
Game Design for ads? Change ad buttons every time there is a holiday (Christmas, Halloween etc).

Panelists: Jakub Remiar, Felix Braberg, (today without me Matej Lančarič)

Listen in to learn more!

Please share feedback and comments – matej@lancaric.me

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two & half gamers session #16 – 7 Ad monetisation secrets how to make more revenue