two & half gamers session #17 – the creative framework, tips for inspiration, recession & games

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UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #17 episode of two & half gamers! In this episode we covered various topics:

  • 2:55 Recession & mobile games
  • 14:50 Apex Legends 
  • 21:34 The creative framework  
  • 40:40 5 secret tips where to get inspiration

Describing creative process from scratch 

competitor research + old creatives assessment, brainstorming, creative brief, production, testing, evaluation, iteration, new brainstorming,  all over again 

What kind of tools to use for competitor research?  

5 secret tips where to get inspiration 

  • Youtube videos with millions of views (unboxing – chest openings) 
  • Current situation (covid, EURO, seasonal creatives – although those suck balls) 
  • Memes (drake, whatever else trending at the moment… ) 
  • Hype (Netflix series, …) 
  • Different game genres

Why are we making creatives for players and not art directors? 

presentation with tips & examples 

https://docs.google.com/presentation/d/1azXidQYoAneJgEAaV-ylJ67c8XVFallrzY4OIHSE5B0/edit   

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


https://www.youtube.com/watch?v=Gs3YE6MJKIg

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

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