two & half gamers session #17 – the creative framework, tips for inspiration, recession & games
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #17 episode of two & half gamers! In this episode we covered various topics:
- 2:55 Recession & mobile games
- 14:50 Apex Legends
- 21:34 The creative framework
- 40:40 5 secret tips where to get inspiration
Describing creative process from scratch
competitor research + old creatives assessment, brainstorming, creative brief, production, testing, evaluation, iteration, new brainstorming, all over again
What kind of tools to use for competitor research?
5 secret tips where to get inspiration
- Youtube videos with millions of views (unboxing – chest openings)
- Current situation (covid, EURO, seasonal creatives – although those suck balls)
- Memes (drake, whatever else trending at the moment… )
- Hype (Netflix series, …)
- Different game genres
Why are we making creatives for players and not art directors?
presentation with tips & examples
https://docs.google.com/presentation/d/1azXidQYoAneJgEAaV-ylJ67c8XVFallrzY4OIHSE5B0/edit
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Listen in to learn more!
Please share feedback and comments – matej@lancaric.me
https://www.youtube.com/watch?v=Gs3YE6MJKIg
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
