two & half gamers session #18 – How could King make 30% more revenue? Full UA, GD & Ads

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Welcome to our #18 episode of two & half gamers! In this episode we covered various topics:

  • 2:05 King topline information
  • 4:00 Intro to King User Acquisition
  • 4:45 UA general information
  • 8:24 King doesnt love external UA
  • 11:20 Top UA channels
  • 12:00 Why Applovin makes a lot of sense
  • 14:15 Interesting UA facts
  • 16:40 Creatives
  • 21:00 UA suggestions
  • 24:30 Live ops fuels UA
  • 25:20 King Admonetisation
  • 27:30 Chink in the Royal armor
  • 28:30 King selling inventory old way (no mediation)
  • 30:00 Ad revenue assumptions
  • 33:00 How could King increase ad revenue by 30%?
  • 38:52 King & competitors in puzzle genre
  • 41:45 King’s IAP revenue
  • 44:20 Candy crush history & analysis
  • 48:00 11k levels in Candy Crush – WOW
  • 49:20 Candy crush soda saga analysis
  • 50:45 What kind of games King launched in the last years?
  • 52:00 Crash bandicoot
  • 54:00 King killed games
  • 56:30 Snowprint information
  • 1:01:40 Knighthood
  • 1:03:00 Phoenix games takes Knighthood & increase revenue

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


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