two & half gamers session #18 – How could King make 30% more revenue? Full UA, GD & Ads
Matej Lančarič,
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #18 episode of two & half gamers! In this episode we covered various topics:
- 2:05 King topline information
- 4:00 Intro to King User Acquisition
- 4:45 UA general information
- 8:24 King doesnt love external UA
- 11:20 Top UA channels
- 12:00 Why Applovin makes a lot of sense
- 14:15 Interesting UA facts
- 16:40 Creatives
- 21:00 UA suggestions
- 24:30 Live ops fuels UA
- 25:20 King Admonetisation
- 27:30 Chink in the Royal armor
- 28:30 King selling inventory old way (no mediation)
- 30:00 Ad revenue assumptions
- 33:00 How could King increase ad revenue by 30%?
- 38:52 King & competitors in puzzle genre
- 41:45 King’s IAP revenue
- 44:20 Candy crush history & analysis
- 48:00 11k levels in Candy Crush – WOW
- 49:20 Candy crush soda saga analysis
- 50:45 What kind of games King launched in the last years?
- 52:00 Crash bandicoot
- 54:00 King killed games
- 56:30 Snowprint information
- 1:01:40 Knighthood
- 1:03:00 Phoenix games takes Knighthood & increase revenue
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Listen in to learn more!
Please share feedback and comments – matej@lancaric.me
https://www.youtube.com/watch?v=vD221MHe6SU
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
