two & half gamers session #4 – How to soft launch a mobile game Ad monetisation Perspective

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Welcome to our #4 episode of two & half gamers! In this episode we covered various topics:

Panelists: Jakub Remiar, Felix BrabergMatej Lančarič

Soft Launching a Mobile Game Ad Mon Perspective

What prompted me to want to talk about this is a Statisa article Mobile Game ad spend is expected to grow to $130bn by 2025. That’s up 300% from $32 bn in 2020 With this amount of money being pumped into UA its safe to say Mobile ad revenue will only grow and be a larger part of your overall revenue for mobile games I wanted to provide a how to guide for what you as a mobile game dev should think about when soft launching and global launching your next mobile game.

First Ask

Think of all mobile games ganres on a spectrum from hypercasual to Hardcore The two extremes will monetize 97% either from ads or from IAPs Advice here is for the middle ground – not hyper casual or Hardcore If your game genera sits in the middle of this spectrum you first need to decide which ad format to work with 9/10 the ad format that works best for you are Rewarded ads Rewarded ads are the undisputed king of game formats Highest eCPM compared to other formats Highest completion rates Lowest amount of friction from users since its opt-in Large competition on this inventory format from ad networks because it converts super well.

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