two & half gamers session #6 – Supercell rant, why do fake ads work? UA fundamentals Q&A

,

Welcome to our #6 episode of two & half gamers! In this episode we covered various topics:

  • Supercell revenue increases 45% to $2.24bn in 2021
  • Spotify is acquiring two major podcast tech platforms
  • Google to limit ad tracking across apps on Android

Panelists: Jakub Remiar, Felix BrabergMatej Lančarič

Google to limit ad tracking across apps on Android

Google has announced new measures that will limit tracking across its Android operating system, following a similar move by Apple to introduce restraints in the way the online advertising industry can target users. The changes, which will not be implemented for at least two years, are intended to curb the sharing of user data with third parties, restricting advertising tracking for users who move between different apps on billions of devices running Android. Google said it planned to eventually phase out advertising IDs, a code that allows marketers to track individual user behaviour, in favour of alternatives that protected user data while still supporting advertising efforts.

Supercell revenue increases 45% to $2.24bn in 2021

Supercell published its financial results for 2021, with revenue reaching $2.24 billion (€1.89 billion) compared to $1.48 billion (€1.30 billion) in 2020 — a 45.3% increase year-on-year.

The studio generated profits before taxes of $852 million (€734 million), an impressive 80.3% growth compared to 2020’s $463 million (€407 million).

But it’s still not quite back to the level of its 2015 heydays, when the company made over $2 billion in revenue and $965 million (€848 million) in EBITDA.

The post also said that Clash of Clans and Clash Royale have now made over $10 billion in combined revenue since their respective launches.

Spotify is acquiring two major podcast tech platforms 

Spotify is making more podcast acquisitions. The company announced today it’s acquiring both Chartable and Podsights — two of the most prominent podcast marketing and ad attribution companies. The deal price hasn’t been disclosed, but this marks the first major acquisition the company has made this year in a long line of audio purchases.

This deal is particularly critical for the company as it tries to make its ad platform the best and most powerful in audio. If it wants everyone to purchase ads through its marketplace, then it needs technology to better figure out who’s listening to those ads and what they’re doing after hearing them.

AudioMob and Odeeo up next?

UA fundamentals discussion – Matej asking questions – Felix, Jakub answer & Matej gives his opinion at the end!

How or why to start with UA?

My game has amazing organics. I don’t need UA! Is that true? Why not?

Are all UA channels equal?

-Break down the benefits and drawbacks of top 4 UA channels?

How to structure an UA budget?

What is the payback period we should look at?

What is hard and challenging about UA? Can everybody do it?

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


Latest news

Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Hybrid casual UA playbook! Channel mix, campaign structure, creative strategy

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

11 tips for killer mobile User Acquisition (Q1 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

How to Reimagine Mobile UA like Duolingo

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

Is Monopoly GO really profitable?

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

Influencer Marketing Guide for UA: How to Execute in 2024

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797