two & half gamers session #9 - How to increase AdARPDAU? How Adnetworks make money? – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

Welcome to our #9 episode of two & half gamers! In this episode we covered various topics:

News Ad monetization fundamentals AMA
Ad Monetization fundamentals discussion:
What’s the most important ad revenue metric?
How’s eCPM calculated by ad networks?
Which ad network is the most trustworthy?
Which ad network is the least trustworthy?
How do ad networks make money?
What is the cutoff point of eCPM degradation?
How players become Ad Whales?

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Ask Me Anything section

I have ads in my game, using unity ads only because I have a good deal with them. Should I earn more? Why is admon and UA super connected in hypercasual games? Its usually one person. Why? When do you hire an internal admon person? What scale? Or is there a KPI to look for? (Daily revenue, impressions, number of ad networks in the waterfall) Do you ban competitor ads in your game? If yes why, if no why?

Latest News:

$2 billion invested into blockchain game sector during 2022 https://gamestx.substack.com/p/2-billion-invested-into-blockchain?s=r

Idle Miner Tycoon Launches on Facebook Gaming https://www.kolibrigames.com/press/idle-miner-tycoon-launches-on-facebook-gaming/

Google launches Google Play Partner Program for large game devs https://venturebeat.com/2022/03/15/google-launches-google-play-partner-program-for-large-game-devs/

Mark Zuckerberg confirms NFTs are coming to Instagram https://www.engadget.com/mark-zuckerberg-confirms-nf-ts-are-coming-to-instagram-204435805.html

Interest In NFTs And The Metaverse Is Falling Fast https://www-forbes-com.cdn.ampproject.org/c/s/www.forbes.com/sites/paultassi/2022/03/10/interest-in-nfts-and-the-metaverse-is-falling-fast/amp/

Listen in to learn more!

Please share feedback and comments – matej@lancaric.me

Mobile Games: User Acquisition, Retention, Monetization & Case Studies

Mobile games are digital gaming experiences designed specifically for play on mobile devices such as smartphones and tablets. They encompass a wide range of genres from casual games like puzzle and card games to more complex role-playing and strategy games. The rise of mobile gaming has been driven by advancements in smartphone technology, improved internet […]

Beginners Guide to ASO

Beginners guide to ASO! Enjoy

The Future of UA: 5 of the Best Creator Programs & UA lessons we can learn from them

the future of the UA

Capybara GO Global Launch User Acquisition Case Study

Explore the Capybara GO global launch UA case study, uncovering strategies, metrics, and insights behind its successful user acquisition campaign worldwide.

12 tips for killer mobile User Acquisition (Q3 version)

Here we go again! The previous UA killer articles were super successful, so I started writing a UA killer tips segment. I will keep sharing these tips; don’t worry. Keep reading the tips to improve your UA. Simple, practical & efficient! That’s it, no bullshit & brutally honest! No fluff intro, straight to the point. 1. Google […]

Palworld’s Marketing Masterclass: 7 Key Takeaways

Palworld is back in the headlines, but for entirely different reasons than when it first launched. As you may have read, Nintendo is suing Palworld’s developer, Pocketpair, for apparently “infringing on patent rights.” But before we open that can of worms and its massive implications for indie game developers, I want to cover a more […]

two & half gamers session #9 – How to increase AdARPDAU? How Adnetworks make money?