two & half gamers session #9 – How to increase AdARPDAU? How Adnetworks make money?

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Welcome to our #9 episode of two & half gamers! In this episode we covered various topics:

  • News Ad monetization fundamentals AMA
  • Ad Monetization fundamentals discussion:
  • What’s the most important ad revenue metric?
  • How’s eCPM calculated by ad networks?
  • Which ad network is the most trustworthy?
  • Which ad network is the least trustworthy?
  • How do ad networks make money?
  • What is the cutoff point of eCPM degradation?
  • How players become Ad Whales?

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Ask Me Anything section

I have ads in my game, using unity ads only because I have a good deal with them. Should I earn more? Why is admon and UA super connected in hypercasual games? Its usually one person. Why? When do you hire an internal admon person? What scale? Or is there a KPI to look for? (Daily revenue, impressions, number of ad networks in the waterfall) Do you ban competitor ads in your game? If yes why, if no why?

Latest News:

$2 billion invested into blockchain game sector during 2022 https://gamestx.substack.com/p/2-billion-invested-into-blockchain?s=r

Idle Miner Tycoon Launches on Facebook Gaming https://www.kolibrigames.com/press/idle-miner-tycoon-launches-on-facebook-gaming/

Google launches Google Play Partner Program for large game devs https://venturebeat.com/2022/03/15/google-launches-google-play-partner-program-for-large-game-devs/

Mark Zuckerberg confirms NFTs are coming to Instagram https://www.engadget.com/mark-zuckerberg-confirms-nf-ts-are-coming-to-instagram-204435805.html

Interest In NFTs And The Metaverse Is Falling Fast https://www-forbes-com.cdn.ampproject.org/c/s/www.forbes.com/sites/paultassi/2022/03/10/interest-in-nfts-and-the-metaverse-is-falling-fast/amp/

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


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