two & half gamers session #9 – How to increase AdARPDAU? How Adnetworks make money?
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
Welcome to our #9 episode of two & half gamers! In this episode we covered various topics:
- News Ad monetization fundamentals AMA
- Ad Monetization fundamentals discussion:
- What’s the most important ad revenue metric?
- How’s eCPM calculated by ad networks?
- Which ad network is the most trustworthy?
- Which ad network is the least trustworthy?
- How do ad networks make money?
- What is the cutoff point of eCPM degradation?
- How players become Ad Whales?
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Ask Me Anything section
I have ads in my game, using unity ads only because I have a good deal with them. Should I earn more? Why is admon and UA super connected in hypercasual games? Its usually one person. Why? When do you hire an internal admon person? What scale? Or is there a KPI to look for? (Daily revenue, impressions, number of ad networks in the waterfall) Do you ban competitor ads in your game? If yes why, if no why?
Latest News:
$2 billion invested into blockchain game sector during 2022 https://gamestx.substack.com/p/2-billion-invested-into-blockchain?s=r
Idle Miner Tycoon Launches on Facebook Gaming https://www.kolibrigames.com/press/idle-miner-tycoon-launches-on-facebook-gaming/
Google launches Google Play Partner Program for large game devs https://venturebeat.com/2022/03/15/google-launches-google-play-partner-program-for-large-game-devs/
Mark Zuckerberg confirms NFTs are coming to Instagram https://www.engadget.com/mark-zuckerberg-confirms-nf-ts-are-coming-to-instagram-204435805.html
Interest In NFTs And The Metaverse Is Falling Fast https://www-forbes-com.cdn.ampproject.org/c/s/www.forbes.com/sites/paultassi/2022/03/10/interest-in-nfts-and-the-metaverse-is-falling-fast/amp/
Listen in to learn more!
Please share feedback and comments – matej@lancaric.me
https://www.youtube.com/watch?v=0swB8x-YB5U
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
