two & half gamers session #9 – How to increase AdARPDAU? How Adnetworks make money?

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Welcome to our #9 episode of two & half gamers! In this episode we covered various topics:

  • News Ad monetization fundamentals AMA
  • Ad Monetization fundamentals discussion:
  • What’s the most important ad revenue metric?
  • How’s eCPM calculated by ad networks?
  • Which ad network is the most trustworthy?
  • Which ad network is the least trustworthy?
  • How do ad networks make money?
  • What is the cutoff point of eCPM degradation?
  • How players become Ad Whales?

Panelists: Jakub Remiar, Felix BrabergMatej Lančarič

Ask Me Anything section

I have ads in my game, using unity ads only because I have a good deal with them. Should I earn more? Why is admon and UA super connected in hypercasual games? Its usually one person. Why? When do you hire an internal admon person? What scale? Or is there a KPI to look for? (Daily revenue, impressions, number of ad networks in the waterfall) Do you ban competitor ads in your game? If yes why, if no why?

Latest News:

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Listen in to learn more! 

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