Mobile Games: User Acquisition, Retention, Monetization & Case Studies

Mobile games are digital gaming experiences designed specifically for play on mobile devices such as smartphones and tablets. They encompass a wide range of genres from casual games like puzzle and card games to more complex role-playing and strategy games. The rise of mobile gaming has been driven by advancements in smartphone technology, improved internet connectivity, and the availability of app stores that make games easily accessible to a broad audience.

Top mobile games are fortnite, minecraft, dinosaur game, among us, retro bowl, stardew valley, genshin impact, pokémon go, terraria, monument valley, bubble shooter, google feud, threes, stickman hook, marvel snap, crossy road, squad busters, angry birds by Rovio, legend of slime, hero wars, monopoly go, duolingo, brawl stars, survivor.io, frozen city, top troops, supercell’s clash mini, diggy’s adventure, supercell mo co, supercell floodrush, and ants underground kingdom.

Best monetization strategies for mobile games are in-app purchases, advertising, data monetization, rewarded ads, freemium models, paid games, interstitial ads, in-app ads, and subscription models. The monetization strategies help developers generate revenue while offering a balanced user experience.

This guide explores the essential strategies for user acquisition, retention and monetization in mobile games, complemented by insightful case studies that illustrate successful implementations in the competitive gaming landscape.

What are Mobile Games?

Mobile games are video games designed to be played on smartphones or tablets. They range from simple casual games to complex immersive gaming experiences. Mobile games offer touch controls, connectivity features and various monetization models like in-app purchases or ads.

How to Develop a Mobile Game?

To develop a mobile game, design a strong game idea, create a design document, focus on user experience (UX) and user interface (UI), choose a game engine, develop game mechanics, and design graphics, test for bugs and optimize app performance.

What is Soft Launch?

A soft launch is the release of a mobile game to a limited audience or region. The purpose is to test performance, gather user feedback, and identify issues before a full-scale launch to a wider market.

A soft launch is important for mobile games because the launch allows developers to test key aspects like user experience (UX), user interface (UI), and overall gameplay with a smaller, controlled audience. The soft launch process helps identify bugs, optimize performance, and gather valuable user feedback that helps in adjustments before the full release. Soft launch also helps in understanding the game’s appeal, retention rates, and monetization strategies for a smoother and more successful global launch with fewer risks. By addressing potential issues early on, the soft launch increases the chances of the game’s long-term success in the competitive mobile gaming market.

What is Global Launch?

A global launch is the full release of a mobile game across all intended markets after successful testing in specific regions. Global launch follows a soft launch by targeting a wider audience for maximum reach, revenue generation, and user acquisition.

A global launch is important for mobile games as the launch on a global level allows developers to reach a wider audience and maximize their potential revenue. Global launch helps solidify the game’s presence in competitive markets and leads to long-term success. By launching globally, developers gain valuable user feedback on a large scale, identify performance issues across different devices and regions, and refine monetization strategies to optimize revenue streams. The global launch also sets the stage for marketing and user acquisition efforts to boost the game’s visibility and player base worldwide.

What is Mobile Game User Acquisition?

Mobile game user acquisition refers to the strategies and methods used to attract and convert new players to download and engage with a mobile game through advertising, partnerships, social media and app store optimization (ASO). Mobile game user acquisition works by attracting new players through targeted marketing strategies designed to increase downloads and engagement. Developers use channels like social media, in-app advertising, influencer marketing, app store optimization, incentivized installs, and paid ads to reach potential players. Once a campaign is launched, metrics like Cost Per Install (CPI), Click-Through Rate (CTR), and Conversion Rate are tracked to measure the effectiveness of the efforts. By analyzing user behavior and optimizing campaigns, developers fine-tune their approach to acquire users who are more likely to engage, retain, and eventually spend money within the game.

What is User Acquisition Cost for Mobile Games?

User Acquisition Cost (UAC) for mobile games is the average amount of money spent on marketing and advertising to acquire a single new player or user for a mobile game. User Acquisition Cost (UAC) is important for mobile games because UAC helps developers understand how much they are spending to gain each new player. By tracking user acquisition cost, developers measure the efficiency of their marketing efforts and make sure they are getting a good return on investment (ROI). A lower UAC means acquiring users at a lower cost that is essential for profitability, especially in competitive markets. UAC also helps in optimizing marketing budgets by focusing on channels and strategies that attract high-value users who are likely to stay engaged and make in-app purchases.

What are the Best User Acquisition Strategies?

The best user acquisition strategies include search engine optimization (SEO), app store optimization (ASO), social media marketing, influencer marketing, paid user acquisition (UA) campaigns, referral programs, content marketing strategy, pre-launch marketing, in-app events and promotions, retargeting campaigns, and localized marketing.

Let’s check out what makes each user acquisition strategy the best:

• Search Engine Optimization (SEO): 
  SEO (Search Engine Optimization) is the process of optimizing a website’s content, structure, and visibility to improve website’s ranking on search engine results pages. Search Engine Optimization (SEO) works as a user acquisition strategy by improving a mobile game’s visibility on search engines like Google or app stores. By optimizing keywords, descriptions, and content relevant to the game, developers increase the chances that potential players will find the game when searching for related terms. SEO helps drive organic traffic, reduce reliance on paid ads, and lower acquisition costs. A well-optimized game page improves credibility and attracts high-intent users who are more likely to download and engage with the game.
• App Store Optimization (ASO): 
  App Store Optimization (ASO) is the process of enhancing a mobile app’s visibility and ranking in app stores such as the Apple App Store and Google Play by optimizing the app’s title, keywords, description, visuals, and user engagement metrics. App Store Optimization (ASO) works as a user acquisition strategy by enhancing a mobile game’s visibility within app stores like Google Play and Apple’s App Store. ASO  involves optimizing elements such as the game’s title, description, keywords, screenshots, and app icon to improve the app’s ranking in search results and appeal to potential users. The goal is to attract more organic downloads by making the game easier to find for users searching for related terms. Effective ASO boosts visibility and increases conversion rates because users are more likely to download an app that looks appealing and relevant.
• Social Media Marketing: 
  Social media marketing is the practice of using social media platforms to promote products, services, or brands by creating and sharing content, engaging with users, and running targeted advertising campaigns. Social Media Marketing works as a user acquisition strategy by using platforms like Facebook, Instagram, TikTok, and Twitter to promote mobile games to a broad audience. Through targeted ads, engaging posts, influencer collaborations, and community building, developers attract potential players and drive game downloads. Social media allows for precise targeting based on demographics, interests, and behaviors and makes sure that the ads are reaching users who are likely to engage with the game. Social media marketing helps create buzz around a game, encourages word-of-mouth, and builds a loyal player base.
• Influencer Marketing: 
  Influencer marketing is a strategy where brands collaborate with social media influencers or content creators to promote their products or services to the influencer’s audience. Influencer Marketing works as a user acquisition strategy by partnering with influencers that are individuals with large and engaged audiences on platforms like YouTube, Twitch, or Instagram to promote mobile games. The influencers create content such as gameplay videos, reviews, or live streams showcasing the game to their followers. Since influencers have a trusted relationship with their audience, their endorsement drives interest and encourages downloads among their fanbase. The influencer marketing strategy helps reach niche or large audiences, builds credibility for the game, and results in highly engaged users who trust the influencer’s recommendations.
• Paid User Acquisition (UA) Campaigns:
  Paid User Acquisition (UA) campaigns are marketing efforts where businesses invest in paid channels such as social media ads, search ads, and display networks, to attract new users to their apps, websites, or products. Paid User Acquisition (UA) campaigns work as a user acquisition strategy by using paid ads to drive targeted traffic and downloads for a mobile game. The UA  campaigns involve running ads on platforms like Google, Facebook, Instagram, or TikTok, where ads are customized to specific user segments based on demographics, behaviors, or interests. By investing in paid UA campaigns, game developers attract a steady flow of new players quickly and effectively. The ads are optimized for app installs or user actions to confirm that the game reaches users who are likely to engage and convert. Paid UA campaigns are essential for scaling user growth and expanding the game’s player base efficiently.
• Referral Programs:
  Referral programs incentivize existing users or customers to invite others to use a product or service by offering rewards such as discounts or credits, to both the referrer and the referred. Referral programs work as a user acquisition strategy by incentivizing existing players to invite new users to download and engage with a mobile game. Participants receive rewards such as in-game currency, exclusive items, or bonuses for each successful referral they make. The referral strategy uses the social networks of current players to expand the game’s reach organically because users are more likely to trust recommendations from friends or family. Referral programs drive new installs and promote player retention because users who are referred by friends have a higher level of engagement and longer-term interest in the game.
• Content Marketing:
  Content marketing is a strategy focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. Content marketing works as a user acquisition strategy by creating and distributing valuable, relevant, and engaging content to attract and retain potential players for a mobile game. The content marketing approach includes producing blog posts, videos, infographics, and social media updates that highlight the game’s features, gameplay strategies, or related topics that resonate with the target audience. By providing informative or entertaining content, developers build brand awareness, establish authority, and drive traffic to the game’s download page. Content marketing helps capture the interest of potential users, encourages organic sharing, and nurtures a community around the game.
• Pre-Launch Marketing:
  Pre-launch marketing involves promoting a product or service before the official release to build anticipation, generate buzz, and attract potential customers or users through strategies such as teasers, early access, and targeted campaigns. Pre-launch marketing works as a user acquisition strategy by generating buzz and building anticipation for a mobile game before the official release. The pre-launching strategy involves creating teaser campaigns, engaging potential players through social media, running beta tests, and sharing sneak peeks or exclusive content to create excitement and capture interest. By using tactics such as influencer partnerships, early access promotions, and email sign-ups, developers build a pre-launch user base. Effective pre-launch marketing helps establish a community of eager players and results in a successful launch and sustained momentum as the game goes live.
• In-App Events and Promotions:
  In-app events and promotions are marketing activities within a mobile app that offer special deals, limited-time offers, or engaging experiences to encourage user participation, retention, and increased in-app spending. In-App Events and Promotions work as a user acquisition strategy by offering special events, limited-time offers, or exclusive in-game content to attract and retain players. The events include seasonal challenges, themed activities, or promotional sales that encourage both new and existing users to engage with the game more frequently. By creating a sense of urgency and excitement, developers drive increased downloads and player activity, and incentivize current users to invite friends or participate more actively. The in-app promotion strategy boosts user acquisition and enhances player retention by keeping the game dynamic and engaging.
• Retargeting Campaigns:
  Retargeting campaigns are advertising strategies that target users who have previously interacted with a brand or website to re-engage them and drive conversions by reminding them of products or services they showed interest in. Retargeting campaigns work as a user acquisition strategy by targeting users who have previously interacted with the mobile game or the ads but have not yet completed a desired action such as making a purchase or installing the game. The retargeting campaigns use data on user behavior to deliver personalized ads that remind and inspire the potential players to return and take action. By focusing on users who have already shown interest, retargeting campaigns improve conversion rates and cost-effectively re-engage potential players. 
• Localized Marketing:
  Localized marketing customizes advertising and promotional efforts to specific geographic regions or cultural groups to better resonate with local audiences and address their unique preferences and needs. Localized marketing works as a user acquisition strategy by customizing promotional efforts to specific geographic regions, languages, and cultural contexts to better resonate with local audiences. The localized marketing involves adapting the game’s content, advertisements, and messaging to align with regional preferences and trends that significantly improve engagement and download rates. By addressing the unique needs and interests of different markets, localized marketing enhances relevance and leads to more effective user acquisition. Localized marketing helps overcome cultural barriers, increases the game’s visibility in diverse regions, and builds a stronger connection with players.

What are the Best Strategies for User Retention and Engagement?

The best strategies for user retention and engagement include promoting brand loyalty, collecting customer feedback, improving the onboarding process, using gamification, building a community, creating personalized user experiences, exceeding customer expectations, improving customer support, and doing monetization without causing frustration.

Here’s a quick overview of the best strategies for user retention and engagement:

• Brand loyalty
  Brand loyalty is the consistent preference and commitment of consumers to repeatedly purchase or engage with a specific brand over the brand’s competitors due to positive experiences, trust, and emotional connection with the brand.Brand loyalty plays an important role in user retention and engagement by building a strong emotional connection between players and the mobile game. When users trust and enjoy a game, they are more likely to keep playing, engage with in-game content, and recommend the game to others. The brand loyalty is built through positive user experiences, consistent updates, and rewarding gameplay that meets or exceeds player expectations. As users become more invested in the game and the brand, they stay longer and engage more deeply. Users then also participate in community events, make in-app purchases, or explore new game features. Ultimately, brand loyalty strengthens retention, boosts engagement, and contributes to long-term success.
• Collect customer feedback
  Customer feedback is the information and opinions provided by consumers about their experiences with a product or service that helps businesses improve offerings, enhance customer satisfaction, and drive innovation. Collecting customer feedback is essential for user retention and engagement as customer feedback allows game developers to understand players’ needs, preferences, and pain points. By actively listening to user input, game developers make targeted improvements, fix issues, and introduce new features that align with player expectations to make the game enjoyable and relevant. Engaging with feedback also shows players that their opinions are valued and builds a sense of community and loyalty. The continuous feedback loop helps retain existing users by keeping the game fresh and responsive and encourages deeper engagement as players feel more connected and invested in the game’s success.
• Improve the onboarding process
  Improving the onboarding process involves optimizing the steps and user experience for new customers or users to quickly understand, engage with, and successfully use a product or service. Improving the onboarding process is critical for user retention and engagement because the onboarding process sets the tone for a player’s entire experience with a mobile game. A smooth, intuitive onboarding helps new players quickly understand the game’s mechanics, features, and goals, reducing frustration and confusion. When players are introduced to the game effectively, they are more likely to feel confident and excited to continue playing. A well-designed onboarding highlights key aspects of the game that keep players engaged such as rewards or progression systems. Ultimately, improving onboarding boosts retention by making sure that new users don’t drop off early and are encouraged to explore and enjoy the game fully.
• Use gamification
  Gamification is the integration of game-like elements such as points, badges, challenges, and rewards into non-game contexts to engage users and enhance their experience. Using gamification for user retention and engagement uses game-like elements such as points, badges, levels, and challenges to keep users motivated and invested. By incorporating the game-like elements, mobile games create a sense of achievement and progression that encourages players to keep playing. Gamification also taps into users’ competitive spirit by offering rewards for completing tasks or reaching milestones and fostering a deeper emotional connection to the game. Using gamification keeps the gameplay dynamic and fun and makes players feel accomplished while enticing them to return regularly.
• Build a community
  Building a community involves creating and nurturing a group of people with shared interests or goals, promoting interaction, support, and engagement through platforms, events, or content. Building a community for user retention and engagement involves creating a space where players interact, share experiences, and form connections around a game. When users feel part of a community, they are more likely to remain loyal to the game beecause community fosters a sense of belonging and shared purpose. Features like chat rooms, forums, or social media groups allow users to discuss strategies, celebrate achievements, or collaborate on in-game events. The social interaction enhances the overall gaming experience, encouraging players to stay active, return frequently, and engage more deeply with the game and each other.
• Create personalized customer experiences
  Personalized customer experiences customize interactions, content, and recommendations to individual preferences, behaviors, and needs by creating a more relevant and engaging journey for each customer. Creating personalized customer experiences for user retention and engagement involves customizing the gaming experience to individual preferences, habits, and behaviors. By offering customized content, rewards, and gameplay based on a player’s in-game actions or preferences, users feel more connected and valued. Personalized notifications, targeted promotions, and individualized recommendations enhance engagement by making the experience feel unique to each player. The personal touch increases satisfaction and loyalty because users are more likely to return and invest time in a game that adapts to their specific needs.
• Exceed customer expectations
  Customer expectations are the preconceived beliefs or standards that consumers have regarding the quality, service, and overall experience they should receive from a brand or product. Exceeding customer expectations for user retention and engagement means delivering more value and a better experience than users anticipate. Exceeding user expectations involve surprising players with bonus content, unexpected rewards, or exceptional customer support that goes beyond the norm. By consistently offering features, updates, or services that surpass what players expect, you create a sense of delight and loyalty. When users feel like they’re receiving more than they paid for or that their needs are truly understood they’re more likely to stay engaged with the game and continue playing.
• Improve your customer support
  Customer support is the assistance and guidance provided by a company to help customers resolve issues, answer questions, and provide a positive experience with the products or services. Improving your customer support directly enhances user retention and engagement by making the players feel valued and heard. Quick and effective resolutions to issues, whether through in-game support or external channels, create a positive experience even when problems arise. Offering personalized assistance, addressing concerns promptly, and maintaining open communication builds trust and loyalty. When users know they rely on support when needed they’re more likely to stay engaged with your game and build a strong relationship that keeps them coming back and encourages long-term retention.
• Monetization Without Frustration
  Monetization without frustration refers to implementing revenue-generating strategies such as ads or in-app purchases in a way that enhances user experience rather than disrupting or frustrating that experience. Monetization without frustration works for user retention and engagement by offering players a way to enjoy the game without feeling forced to spend money or deal with disruptive ads. Striking a balance between monetization and gameplay such as using non-intrusive ads, fair in-app purchases, or well-timed offers confirms that players don’t feel pressured or frustrated. The approach keeps the gaming experience enjoyable while allowing for revenue generation. When users feel respected and not overwhelmed by monetization tactics, they are more likely to stay engaged and remain loyal to the game.

What are the Best Monetization Strategies for Mobile Games?

The best monetization strategies for mobile games include in-app purchases, advertising, data monetization, rewarded ads, freemium models, paid games, interstitial ads, in-app ads, and subscription models. The monetization strategies help game developers generate revenue while offering a balanced user experience.

Let’s dive into the details of the best monetization strategies for mobile games:

• In-App Purchases
  In-app purchases allow users to buy additional content, features, or virtual items within a mobile app or game to enhance their experience or progress faster. In-app purchases are a key way mobile games make money by offering players extra content, features, or virtual items for a fee. The in-app purchases include things like new characters, power-ups, cosmetic upgrades, or even extra lives that enhance the gaming experience. Developers generate revenue from users who want to customize their experience or advance faster by allowing players to buy the extras directly in the game. The in-app purchases model works well because the model keeps the game free to play for everyone while offering optional purchases for those willing to spend and creates a steady income stream without requiring upfront payments.

• Advertising
  Advertising involves displaying ads to users, generating revenue for developers through impressions, clicks, or completed views, and offering in-game rewards as incentives. Advertising helps mobile games make money by displaying ads to players during gameplay or between levels. Developers partner with ad networks to show different types of ads such as banner ads, video ads, or rewarded ads that give players in-game perks for watching. Every time a player views or interacts with an ad, the developer earns revenue. The advertising approach works especially well in free-to-play games and allows developers to keep the game accessible to everyone while still generating income from ads. Advertising is a win-win situation because players enjoy the game for free and developers earn from ad impressions or clicks.

• Data Monetization
  Data monetization involves leveraging user data collected from app interactions to generate revenue through targeted advertising, insights for business decisions, or selling aggregated data to third parties. Data monetization helps mobile games generate revenue by collecting and analyzing user data such as gameplay behavior, preferences, and in-game purchases. Developers use the user data to improve the game experience, target ads more effectively, or sell anonymized data to third parties like marketers or advertisers. By understanding player habits, developers create more personalized experiences, introduce targeted in-app purchases, or partner with advertisers for tailored ads, all of which increase revenue. Data monetization turns insights into profits while helping to optimize the gaming experience and keep the game profitable.

• Rewarded Ads
  Rewarded ads are a type of advertising where users voluntarily watch an ad or complete an action in exchange for in-game rewards such as currency, items, or bonuses. Rewarded ads help monetize mobile games by offering players incentives like extra lives, in-game currency, or special items in exchange for watching an ad. Players willingly engage with the rewarded ads because they receive rewards that improve their gameplay experience. For developers, rewarded ads creates a win-win situation where players get free perks while developers earn revenue from ad views or interactions. Since players opt-in to watch the ads, engagement rates are typically higher which makes them a valuable and non-intrusive monetization strategy.

• Freemium
  Freemium is a business model where the basic version of a product or service is offered for free, but users pay for premium features, upgrades, or additional content. Freemium helps monetize mobile games by offering the core game for free while charging for premium features, content, or upgrades. Players enjoy the basic version of the game without paying, but if they want to enhance their experience, like unlocking new levels, customizing characters, or speeding up progress, they make in-app purchases. The freemium model attracts a large user base since the game is free to download and then a portion of players choose to spend money on additional features. Freemium is a balanced way to generate revenue and offer value to free users while monetizing through those willing to pay for extras.

• Paid Games
  Paid games require users to purchase the game upfront and provide a complete experience without additional in-app purchases or advertisements. Paid games help monetize mobile games by charging players an upfront fee to download and access the full game. Unlike freemium or free-to-play models, there are no in-game purchases or ads needed to generate revenue since the initial purchase price covers the game’s cost. The paid approach allows developers to earn directly from each download and provides a steady income stream from players who prefer a one-time payment for a complete, ad-free experience. Paid games deliver high-quality content that justifies the price and appeal to players willing to invest for a premium experience.

• Interstitial Ads
  Interstitial ads are full-screen advertisements that appear at natural transition points in an app or game, usually between levels or during pauses to capture the user’s full attention. Interstitial ads help monetize mobile games by displaying full-screen ads at natural pauses in the game such as between levels or during transitions. The interstitial ads capture the player’s full attention and require the user to interact with or close the ad before continuing. Because interstitial ads are more prominent and engaging than banner ads, they result in higher revenue per view or click for developers. They may interrupt gameplay briefly, but their careful placement minimizes disruption and helps developers to earn significant ad revenue while keeping the gaming experience relatively smooth for players.

• In-App Ads
  In-app ads are advertisements displayed within a mobile application or game and are designed to generate revenue for developers while users interact with the app. In-app ads help monetize mobile games by integrating advertisements directly into the gameplay experience. In-app ads come in various formats such as banner ads, interstitial ads, video ads, or native ads, and are displayed at strategic points during or between game sessions. By incorporating in-app ads, developers earn revenue from advertisers every time a player views or interacts with an ad. The in-app ads model is effective for free-to-play games because the model allows developers to generate income without charging players upfront. In-app ads also provide players with a way to enjoy the game at no cost while developers benefit from ad impressions and clicks.

• Subscription Model
  The subscription model charges users a recurring fee monthly or annually to access a product or service and provides ongoing updates, premium features, or ad-free experiences. The subscription model helps monetize mobile games by offering players access to exclusive content, features, or an enhanced gaming experience for a recurring fee on a weekly, monthly, or annual basis. Subscribers receive benefits such as ad-free gameplay, early access to new content, special in-game items, or other premium features that are not available to non-subscribers. The subscription model creates a steady revenue stream for developers because subscribers provide consistent income while enjoying ongoing updates and perks.

Are there any case Studies of Mobile Games User Acquisition?

Following are some of the case studies about mobile game user acquisition covering different aspects under Soft Launch and Global Launch.

Unity Ads: Playable End Cards Case Study

In 2021, Unity Ads emerged as the top performer in user acquisition particularly in Return on Ad Spend (ROAS) campaigns. Playable end cards, which is an interactive ad format that engages users after video ads proved instrumental in boosting engagement and reducing in-app purchase costs. Testing conducted over two months in the U.S. market showed a 50% higher Day 7 ROAS for Playable end cards despite a higher cost per install (CPI). Unity Ads successfully delivered increased ad engagement, reduced costs per purchase by 15%, and cut costs per payer by 9%, showcasing the effectiveness in mobile game advertising.

Survivor.io: TikTok & UA Strategy Case Study

Survivor.io, developed by Habby has gained massive success through a well-executed user acquisition (UA) strategy. Combining minimalistic graphics and intense gameplay with hordes of zombies the game used TikTok as the primary UA channel and dedicated 50% of the budget there. The viral spread of creative gameplay videos on TikTok along with high-performing playable ads has allowed for reduced cost per install (CPI) and boosted Return on Ad Spend (ROAS). The game’s success in top markets like the U.S., Korea, Japan, and Brazil highlights the strong UA execution that is further supported by secondary channels like IronSource, Google, and Unity Ads.

Marvel Snap: UA & Monetization Case Study

Marvel Snap partnered with Marvel Entertainment and Nuverse and was released with high expectations. With a simple six-turn and three-location gameplay the game is designed to attract both casual and strategic players. However, while the game has solid foundations and has seen success in user acquisition (UA) especially via Facebook and TikTok the UA strategy shows inefficiencies in ad targeting that include a lack of custom placements and audience exclusions. Despite being popular the monetization strategy is limited, focusing mainly on in-app purchases without ad revenue and leaving substantial growth potential untapped. With a generous season pass and friendly monetization Marvel Snap faces high cost-per-installs (CPIs) and challenges in scaling effectively. The creative team has room for improvement particularly in optimizing character usage and enhancing emotional engagement in ads.

Century Games: Post-IDFA Scaling Case Study

Century Games is a global gaming company with over 1,000 employees across eight countries and has impressively scaled from $1 million per month in 2020 to $20 million per month by defying the challenges of the post-IDFA era. With a diverse portfolio that included casual to mid-core genres, the company successfully launched titles like Frozen City and Whiteout Survival. Frozen City stands out as an idle survival simulation inspired by Frostpunk combining resource management, hero upgrades, and town-building mechanics. Their UA strategy efficiently leverages multiple channels like Applovin, Facebook, and Google employing low-poly visual designs to reduce CPIs. With strong in-app purchases and ad revenue strategies Frozen City earns around $200k daily. The game’s innovation lies in the 3D graphics.

Socialpoint’s Top Troops: UA Amid CPI Case Study

Socialpoint is a leading mobile game developer and globally launched Top Troops: Adventure RPG in October 2023 after a long soft launch. The game incorporates battle strategy with merge mechanics that increase unit strength through merging. Despite strong parallels to successful games like Battle Legion and the high CPIs common in merge games (over $40 in the US) Top Troops managed a successful launch by generating around $1 million in revenue within two weeks. Socialpoint leveraged a diversified user acquisition (UA) strategy across multiple platforms that included Google (the largest channel), Facebook, and TikTok’s Spark Ads. They also embraced influencer marketing to expand visibility. The game’s creatives are inspired by Top War and Hero Wars that focus on user-generated content and merge mechanics though the battle mechanics might offer better results. Playable ads and constant updates to creative assets ensure a healthy campaign. Socialpoint’s approach highlights the importance of both UA diversification and creative innovation in scaling a game globally.

Supercell’s Squad Busters: Beta & Future Case Study

Squad Busters is Supercell’s latest entry into the mobile gaming market currently in beta testing and features characters from their most successful franchises like Clash of Clans, Brawl Stars, and Boom Beach. The game centers around a 10-player free-for-all mode called Gem Hunt where players assemble squads from various characters to compete and gather resources. While the game introduces innovative mechanics like merging characters and random gameplay modifiers Squad Busters faced criticism for repetitiveness and lack of skill-based depth. The progression system mirrors Brawl Stars combining a fixed reward track and a segmented battle pass. Despite interesting updates between beta versions such as reroll mechanics and character-based strategy Squad Busters is seen as light on monetization and social features. The game’s future success may depend on the introduction of team-based modes and increased depth because the current mode leans heavily on luck rather than skill. Players expect significant improvements before the game’s full release.

Diggy’s Adventure: Soft Launch Success Case Study

Pixel Federation’s Diggy’s Adventure achieved success after the global mobile launch bringing in over €5 million in less than three months and tripling daily active users and revenues. The game’s successful launch on iOS and Android in 2016 followed a six-month soft launch period that tested user experience, marketing channels, and key metrics like CPI and LTV. Pixel Federation initially lacked market research but they adapted by analyzing competitors and leveraging Facebook ads to effectively reach target audiences through video-driven campaigns. The case highlights the importance of soft launches, creative asset testing, and the continuous refinement of user acquisition strategies. By diversifying paid user acquisition channels, testing creatives rigorously and understanding app store optimization Diggy’s Adventure stood out in a saturated market and eventually got featured by both Apple and Google.

Supercell’s Mo.Co: Innovation & Feedback Case Study

Supercell’s upcoming game Mo.Co that is currently in closed beta has followed the company’s proven strategy of refining successful gaming formulas for mobile platforms as seen with HayDay and Clash of Clans. Mo.Co is an isometric action RPG with twin-stick controls that focus on monster grinding and social gameplay. The game stands out for the seamless party-based exploration and stunning visuals despite the simplified itemization system. With the strong social features, minimalist RPG mechanics, and high production values the game is drawing comparisons to Clash Heroes and Path of Exile. Supercell continues to employ the “kill or launch” philosophy in soft launches as the game undergoes testing without extensive user acquisition and relying on influencers for buzz. Despite some frustrations from players regarding raid matchmaking the game’s visual appeal and fluid mechanics have built anticipation for a potential global release. Although Supercell’s high standards suggest an 80% chance the games are still “killed” in beta.

Supercell’s Floodrush vs Squad Busters Case Study

Floodrush, Supercell’s open beta game blends battle royale elements with Clash Royale-style unit placement. The game’s distinct sinking mechanic and fast-paced PvP battles set the game apart and offer more intensity than Squad Busters that lack strong incentives for direct combat. Floodrush emphasizes summoning multiple units mid-battle with a focus on growing player armies through resource collection. However, control issues, confusing unit mechanics, and repetitive map dynamics have drawn criticism. Despite impressive mass-battle scenes players feel combat is less skill-driven and too passive compared to Squad Busters. With the open beta supported by user acquisition (UA) campaigns on Google and Facebook Floodrush competes directly with Squad Busters for Supercell’s next major release. Key feedback indicates the need for better combat intensity, control improvements, and more engaging map mechanics to distinguish Floodrush from Squad Busters.

Squad Busters: Global Launch Strategy Case Study

Squad Busters brings together characters from the various franchises such as Clash of Clans, Clash Royale, and Brawl Stars into a unified PvP/PvE experience. The game addresses early feedback from the beta phases and adds features like a reroll mechanic to reduce luck and a merging system from auto-chess games for character progression. Squad Busters uses a mix of automatic combat with player-controlled movement by offering strategic depth through character choices and upgrades. To enhance engagement, Squad Busters borrows elements from Gacha systems like Brawl Stars’ Star Drop and introduces a Battle Bag for consumables. The soft launch of the game is strategically designed to build hype and focus on key markets like the US, Korea, and Japan with user acquisition (UA) campaigns across TikTok, Google, and AppLovin. Supercell aims to replicate the success with Brawl Stars by using influencers, TikTok Creator Challenge, and other marketing techniques to ensure strong retention and monetization.

The Ants: StarUnion’s Global Success Case Study

Chengdu StarUnion Interactive Entertainment gained global attention with The Ants: Underground Kingdom that has a strategic base-building game. The company initially faced losses due to high R&D investments but found success by 2021 driven by their innovative marketing and ad strategies. With over 7 million USD in revenue and 5 million downloads within six months The Ants became a hit particularly in Japan and Korea. StarUnion’s ad campaigns emphasized realistic ant behavior, novel themes, and motivations like power and progression. Inspired by games like Hero Wars and Mafia City they used highly targeted video ads and adapted content formats for TikTok and Instagram to tap into player curiosity and expertise. Their strategic combination of precise audience targeting, creative ad formats, and unique gameplay themes contributed to the game’s massive success in global markets.

Mobile Gaming: Survivor.io & Topwar Case Study

The case study of Survivor.io and Topwar dives into the evolving creative strategies of Survivor.io and Topwar that are two highly successful mobile games. Survivor.io leverages minimalistic 2D graphics and combines them with classic game mechanics from titles like Archero and Punball and result in massive revenues—over $31 million a month in IAP alone. Their User Acquisition (UA) strategy involves borrowing from various genres such as low-poly hyper casual games and popular sniper game formats to generate fresh and engaging creatives. Topwar leads the market with a sophisticated strategy by employing both fake ads and hyper casual game mechanics all while staying ahead by analyzing competitor tactics and sub-IDs on ad networks. The case emphasizes the importance of constantly evolving creative concepts, dissecting competitors, and testing new approaches to sustain high revenue and user engagement.

Legend of Slime: Ad Monetization Gaps Case Study

The case study examines the global launch of Legend of Slime that generates significant revenue from both in-app purchases (IAP) and ad placements. While the game earns around $200,000 daily from IAPs the game’s real strength lies in its ad-driven revenue model that contributes up to 70% of total earnings. The game utilizes 12-20 ad impressions per player per day by integrating the ads seamlessly into the meta-game progression. Despite the monetization success Legend of Slime has noticeable gaps in the User Acquisition (UA) and creative strategies with only 99 live creatives on Android compared to competitors like Survivor.io. The analysis emphasizes the importance of a holistic approach to game scaling balancing both killer monetization and effective UA. Without addressing the UA and creative team inefficiencies the game risks leaving substantial revenue on the table.

SayGames: Scaling “My Perfect Hotel” Case Study

The case study of SayGames highlights SayGames’ evolution from hyper-casual to hybrid-casual gaming and focusing on the success of My Perfect Hotel. By leveraging hybrid monetization strategies that include a 50/50 split of ad revenue and in-app purchases (IAPs), SayGames has scaled the user acquisition (UA) and monetization efforts. The game saw tremendous growth with 13 million installs in a single month and $500K monthly IAP revenue. SayGames’ partnership with Applovin and the diversified UA channels such as Google and Facebook has played a key role in optimizing ad spend and scaling profits. The game’s continuous iterations like the integration of hybrid elements like advanced currencies and deeper metagame systems have made the game a strong contender in the hybrid casual market. The case study also praises the creative depth in SayGames’ UA strategies, from long-form videos to gameplay-driven ads by highlighting their ability to balance both LTV and CPI.

Monopoly GO: Free-to-Play Success Case Study

Scopely’s Monopoly GO has emerged as a top-grossing mobile game in 2023 amassing over 101M downloads and approximately $870M in net revenue. However, the notion of profitability in the free-to-play (F2P) model is complexly clouded by operational, accounting, and UA cost structures. The game’s success is driven by a mix of UA channels and creative strategies, reflecting the game’s ability to scale rather than guarantee profitability. With a daily UA spend rumored around $2.5M Scopely’s reliance on IP-based value and high CPI presents a challenge for short-term profitability. Analysts question the long-term sustainability and compare Monopoly GO with competitors like Royal Match and Coin Master particularly regarding licensing fees and ad inventory usage. Despite the challenges Monopoly GO has proven to be successful but the discussion around the true profitability remains nuanced.

Duolingo: TikTok Mascot Phenomenon Case Study

Duolingo’s success on TikTok exemplifies the art of organic user acquisition (UA) driven by humor, controlled controversy, and cultural relevance. Their Duo the Owl became a viral sensation by adopting an edgy and self-deprecating persona that resonates with Gen Z. By hiring a TikTok-savvy Gen Z creator “Zaria Parvez” Duolingo shifted from traditional TV ads to an organic and risk-taking content strategy that has amassed over 8.8M followers and 189M+ likes. Their approach hinges on balancing entertainment with promotion (the “jab, jab, jab, right hook” strategy) while leveraging trending formats, absurdist humor, and thematic consistency. The case highlights how embracing platform-specific nuances and trends drive immense organic growth proving that effective UA is not just about paid campaigns but also about mastering creative and cultural alignment.

Supercell’s Comeback: Strategic Evolution Case Study

Despite challenges like the removal of loot boxes and shifting mobile gaming trends Supercell has made a significant comeback by adapting the approach. Key strategies include challenging assumptions such as recognizing player dissatisfaction with the loot box removal and introducing incremental gameplay features like Starr Drops to re-engage players. Supercell also prioritized community-driven content promoting socialization with features like 5v5 Brawl Ball and community events and leading to substantial growth in player retention and revenue.

Strategic partnerships such as collaborations with Chess.com have improved community sentiment and key hires brought fresh talent to drive innovation. Supercell’s long-term approach avoids short-term revenue spikes and ensures consistent engagement and monetization. Their refined UA and creative strategies focusing on storytelling, hooks, and diverse ad formats.

What are the Top Mobile Games in 2024?

The top mobile games include Fortnite, Minecraft, Among Us, Stardew Valley, Genshin Impact, Pokémon Go, Monument Valley, Marvel Snap, Survivor.io, Clash Mini, Brawl Stars, Frozen City, Ants Underground Kingdom, Hero Wars, Monopoly Go, Terraria, Bubble Shooter, and Top Troops.

Fortnite

Fortnite is owned and developed by Epic Games. The game was first released in 2017 and has since gained global popularity. The major features of Fortnite include multiple game modes like Battle Royale, Creative, and Save the World. Fortnite also includes cross-platform play, vibrant graphics, and regular updates with new skins, events, and collaborations with pop culture. Fortnite’s free-to-play model combined with in-game purchases of cosmetic items has contributed to the massive success of the game.

Fortnite’s user acquisition strategy heavily relies on the free-to-play model that makes the game accessible to a wide audience. The game uses influencer marketing, cross-platform compatibility, and constant engagement through live events and collaborations to attract new players. For the launch, Epic Games adopted a phased rollout strategy including soft launches and allowed the game to gain momentum before the global release. The game has also leveraged partnerships and in-game events to keep players engaged and boost retention and acquisition.

Minecraft

Minecraft was developed and initially released by Mojang Studio in 2011. The game was later acquired by Microsoft in 2014. The game features an open-world sandbox design where players explore, build, and create using a variety of resources. Major features of the game include survival and creative modes, cross-platform compatibility, and a strong emphasis on user-generated content such as custom mods and maps. The game’s accessibility across multiple platforms like PC, consoles, and mobile has contributed to the massive global success.

Minecraft’s user acquisition strategy focuses on leveraging community engagement and content creation. Through strong social media outreach, partnerships with popular franchises like Star Wars and Harry Potter, and influencer marketing Minecraft attracted new players while maintaining existing users. Launch strategies included a gradual roll-out across platforms and regions to build buzz with special emphasis on word-of-mouth marketing and community-driven initiatives like MineCon. The game also benefits from in-game purchases such as skins and mods that further enhanced the revenue model​.

Dinosaur Game

The Dinosaur Game is an offline browser game developed by Sebastien Gabriel, a designer at Google, and was released in 2014. It is embedded in the Google Chrome browser and activates automatically when the browser detects no internet connection. The game’s major feature is the simplicity: players control a pixelated T-Rex dinosaur jumping over cacti and dodging flying pterodactyls as the game speeds up during the longer runs. The game’s minimalistic design and infinite gameplay loop make Dinosaur game a fun and addictive distraction when users are offline.

For the user acquisition and launch strategy Google embedded the game directly into Chrome’s offline error page that allowed users to discover the Dinosaur game organically whenever their internet was disconnected. The passive approach gained traction because of the accessibility, simplicity, and appeal to a wide range of users. The game’s presence as a surprise feature made Dinosaur game widely shared and talked about online that led to the immense popularity with minimal direct marketing​.

Among Us

Among Us is developed by InnerSloth, an American indie game studio, and was initially released in 2018. The game is a multiplayer social deduction game set in space where players are assigned the roles of either Crewmates or Impostors. Crewmates must complete tasks around the map while Impostors work to sabotage their efforts and eliminate them without getting caught. The major features of Among Us include deceptive gameplay, customizable avatars, and various maps. Despite a quiet start, the game gained massive popularity in 2020 due to the appeal in creating suspenseful yet fun group experiences especially during online play.

The user acquisition and launch strategy for Among Us centered around a product-led approach that emphasized organic growth and strong user engagement. Instead of relying heavily on ads, the game’s core product is simple and engaging gameplay and became the game’s greatest asset. The game leveraged user-generated content with streamers and YouTubers creating videos that helped boost visibility and viral spread. Players became brand advocates promoting the game within their communities and social networks. The game’s freemium model allowed players to access the core experience for free while offering in-game purchases for customization. By focusing on organic growth and leveraging community-driven content the game gained massive popularity without relying on traditional advertising methods.

Retro Bowl

Retro Bowl was developed by New Star Games, a studio owned by Simon Read and was released in 2020. The mobile American football simulation game combines arcade-style gameplay with team management elements. Major features include retro-inspired 8-bit graphics, simple yet engaging controls, and the ability to manage rosters and control the financial side of a football team. Players also have the option to upgrade their stadiums and manage player morale. The game has gained popularity for the nostalgic feel and depth in both gameplay and management aspects.

Retro Bowl used an unconventional user acquisition strategy to achieve massive success with zero direct spending on marketing. Initially, the game gained traction after the release in early 2020 when Apple featured Retro Bowl just before the Super Bowl. The  high visibility in the App Store helped boost initial downloads. However, the game truly skyrocketed later in 2021 when Retro Bowl became popular among younger players primarily through organic exposure on platforms like TikTok. Word-of-mouth buzz coupled with updates and player feedback further fueled the game’s growth. By September 2021, Retro Bowl reached the top of the U.S. App Store download charts without any formal advertising campaign​.

Stardew Valley

Stardew Valley was developed by Eric Barone also known as ConcernedApe and was originally released in 2016. The indie farming simulation game allows players to manage a farm by growing crops, raising animals, and engaging in various activities such as fishing, mining, and foraging. The game is known for the blend of farming mechanics with social interaction where players form relationships with townspeople and even marry characters within the game. Major features include the retro 2D pixel art, open-ended gameplay, crafting system, and the ability to customize and expand the farm. The game has become a beloved title in the indie gaming community due to the relaxing and immersive world and depth of content.

Stardew Valley’s user acquisition and launch strategy focused on strategic timing and niche targeting by launching when indie games were gaining popularity that allowed the game to stand out. Creator Eric Barone built excitement through an engaging social media presence, regularly updating and interacting with fans, and creating a loyal community even before release. The game gained further momentum through influencer and streamer endorsements where gameplay streams generated organic interest and visibility. Post-launch continuous content updates and community engagement sustained player interest and loyalty that further drove long-term success. The authentic and community-driven approach helped propel Stardew Valley into a beloved indie game success.

Genshin Impact

Genshin Impact is owned and developed by miHoYo , a Chinese video game development studio and was released in 2020. The action role-playing game features an open-world environment with an anime-style design and incorporates a gacha system for character and weapon acquisition. Major features of the game include the expansive open-world exploration, elemental magic combat system, a diverse roster of characters with unique abilities, and cross-platform play across PC, mobile, and consoles. The game has received praise for the stunning visuals, complex storylines, and frequent content updates.

Genshin Impact’s user acquisition and launch strategy centered on a multi-channel marketing approach that combined social media, influencer collaborations, and online advertising to build anticipation. Stunning visuals and expansive open-world gameplay were showcased in promotional materials to attract a broad audience. The game adopted a free-to-play model with gacha mechanics that made the game accessible without upfront costs. miHoYo also ensured continuous player engagement through frequent content updates and in-game events. They maintained strong community interaction via social media and forums by addressing feedback and involving players in the game’s evolution. The tactics along with global cultural localization efforts has helped Genshin Impact achieve and sustain long-term success across various regions​.

Pokémon Go

Pokémon Go was developed by Niantic in collaboration with The Pokémon Company and released in 2016. Owned by Niantic and Nintendo, the game is an augmented reality (AR) mobile game that allows players to explore real-world locations to find, capture, and train virtual Pokémon. One of the major features of Pokémon Go is the use of GPS and AR technology to overlay Pokémon in the real world through a mobile phone’s camera. Players participate in gym battles, raids, special events, and complete tasks to progress in the game. The game’s community-driven events and integration with real-world exploration have made Pokémon Go a global phenomenon.

Pokémon Go’s user acquisition and launch strategy was highly effective combining traditional mobile app marketing with innovative technology. Prior to the release, Niantic generated excitement with promotional videos and press releases and made the game free-to-play on both iOS and Android platforms. However, the game’s viral success stemmed from the groundbreaking use of augmented reality (AR) and location-based services that encouraged users to explore their real-world environments to capture Pokémon. The interactive gameplay combined with organic user sharing on social media resulted in rapid global adoption with millions of players engaging in real-world Pokémon hunts.

Terraria

Terraria was developed by Re-Logic and first released in 2011. The action-adventure sandbox game is known for its 2D pixel art style and expansive procedurally generated worlds. Players explore, craft, build, and fight off enemies while collecting resources and uncovering hidden treasures. Terraria features various biomes, NPCs, challenging bosses, and over 5000 items to discover. The game blends elements of building, survival, and combat that allows for both creative and action-packed experiences. Terraria has gained a large fanbase for the deep gameplay mechanics and constant updates.

Terraria’s user acquisition and launch strategy heavily relied on leveraging user-generated content (UGC) and community engagement. As a sandbox game, Terraria allowed players to shape their unique worlds that encouraged creativity and shared experiences. Re-Logic capitalized on this by integrating UGC into the marketing strategy to showcase what players build and achieve. They used social media platforms to feature fan creations from artwork to game builds to foster a vibrant community. The organic approach attracted new players by highlighting the limitless possibilities within the game. Influencer marketing and content creators played a crucial role with Terraria being widely shared across streaming platforms. The strategy helped Terraria maintain a loyal and growing player base since the release​.

Monument Valley

Monument Valley was developed by ustwo games and released in 2014. The critically acclaimed puzzle game is known for the stunning Escher-inspired art style and mind-bending geometric puzzles. Players guide a princess named Ida through beautifully designed and impossible architecture by manipulating the environment to create new paths. The game’s major features include optical illusions, interactive levels, minimalist design, and soothing soundscapes. Monument Valley was praised for the innovative gameplay combining visual artistry with problem-solving and has since become one of the iconic mobile games of the time.

Monument Valley implemented a highly strategic user acquisition and launch plan. Release of the game was backed by a combination of targeted marketing, influencer outreach, and prominent features on the App Store that helped in gaining visibility among puzzle and indie game enthusiasts. The game’s striking visual design and unique gameplay were heavily promoted through social media and gaming communities to generate buzz prior to the launch. The team also partnered with tech and gaming media outlets for reviews and previews to gain widespread coverage. Monument Valley capitalized on the premium pricing model appealing to users seeking high-quality and ad-free mobile gaming experiences.

Bubble Shooter

Bubble Shooter was developed by Absolutist Ltd., and the original version was released in 2002. Inspired by the arcade game Puzzle Bobble, Bubble Shooter is a simple yet addictive puzzle game where players aim and shoot colored bubbles to form clusters of three or more to pop them. Major features include vibrant graphics, intuitive controls, different difficulty levels, and an endless gameplay mode. The game is known for the easy-to-learn mechanics and the ability to engage players with progressively challenging levels. Bubble Shooter’s popularity has led to many versions and adaptations across various platforms.

Bubble Shooter’s user acquisition and launch strategy focused on the accessibility, user-friendly gameplay, and simplicity that contributed to the widespread appeal. Originally inspired by the Puzzle Bobble series, the game attracted casual gamers due to the intuitive controls and classic match-3 mechanics. The developers used various distribution methods that include offering the game across multiple platforms (PC, mobile, and online). In-app advertisements and purchases also played a key role in driving revenue. App store optimization (ASO) strategies such as enhancing visibility and targeting keywords relevant to the casual gaming audience helped attract players organically. Social media campaigns and user-friendly tutorials further encouraged engagement and retention​.

Google Feud

Google Feud was created by Justin Hook and was released in 2013. The game is based on the popular Family Feud format but uses real-time data from Google’s autocomplete feature. Players must guess how Google autocomplete would complete various prompts in categories like Culture, People, and Questions. The game’s unique combination of trivia and search engine predictions made the game go viral by offering a fun and humorous way to interact with search engine data. Major features include simple text-based input, real-time scoring, and a variety of question categories that challenge players’ knowledge of common Google searches.

Google Feud successfully utilized a viral launch strategy by combining the popularity of the game show Family Feud with the concept of Google searches creating an engaging and highly shareable game. The game’s simplicity and interactive nature led to organic growth through word-of-mouth and social media sharing. Streamers and influencers also played a key role in the game’s rise by featuring the game in their content and helping to spread awareness. The organic and user-driven promotion allowed Google Feud to gain potential traction with minimal marketing investment by capitalizing on the game’s fun and competitive gameplay to reach a broad audience

Threes

Threes is a puzzle video game developed by Sirvo that is a team consisting of developer Asher Vollmer, artist Greg Wohlwend, and composer Jimmy Hinson. Threes was released in February 2014. The game’s major features include a sliding tile mechanic where players combine numbered tiles to form multiples of three aim to achieve the highest possible score. The game stands out for the minimalist design by charming character animations for each tile and the fact that the game offers a simple yet deeply strategic gameplay experience. Threes was widely praised for the originality, polish, and addictive quality.

The mobile game Threes! adopted a unique approach to user acquisition and launch. The game initially gained traction through a paid and premium model that was uncommon for mobile games especially in the casual gaming space. The game creators emphasized quality over quantity by focusing on organic growth through word of mouth, media attention, and strong reviews from both players and critics. They also leveraged the power of influencers and game journalists among them many of whom praised the simplicity and addictive gameplay. Threes! was made available on both iOS and Android platforms to further increase the reach. 

Stickman Hook

Stickman Hook is developed by Madbox and was released in 2018. The game features a stickman character that swings from hook to hook using physics-based mechanics similar to Spider-Man’s web-swinging. Players must time their swings to navigate through levels filled with obstacles while maintaining momentum. The game offers simple one-touch controls, colorful graphics, and progressively challenging levels. Stickman Hook gained popularity due to the addictive gameplay, smooth animations, and satisfying sense of motion as players complete levels.

Released on multiple platforms that include mobile and web browsers, the game became popular for the simple mechanics and vibrant design. For user acquisition, Stickman Hook leveraged several strategies commonly used in mobile game marketing. The game was featured on Poki  that helped gain significant visibility. Madbox focused on providing a smooth and mobile-friendly experience that encouraged viral growth through word of mouth. The viral approach was bolstered by a vibrant community of players leading to widespread organic reach.

Crossy Road

Crossy Road is a mobile game developed by Hipster Whale that is a studio founded by Andy Sum, Matt Hall, and Ben Weatherall. The game was released in November 2014. The game’s major features include an endless arcade-style gameplay where players guide a character across roads, rivers, and train tracks while avoiding obstacles. Inspired by the classic game Frogger, Crossy Road uses a voxel-based art style and offers a variety of unlockable characters. With the simple one-tap controls, dynamic obstacles, and humorous design Crossy Road became highly popular for the accessibility and addictive gameplay.

The game Crossy Road utilized an effective user acquisition strategy that combined zero marketing spend with viral growth through YouTube. When popular YouTuber PewDiePie featured himself playing the game, Crossy Road gained massive visibility and skyrocketed to the top of the app store charts across multiple countries. The game’s simple and addictive mechanics also helped drive organic word-of-mouth promotion. The game’s unique free-to-play model with optional in-app purchases kept users engaged and returning without feeling forced to spend money.

Squad Busters

Squad Busters is owned and developed by Supercell. The game was released in 2023 as a part of Supercell’s expanding portfolio of multiplayer mobile titles. The major features of Squad Busters include real-time multiplayer battles where players assemble squads of characters from other Supercell games like Clash of Clans and Brawl Stars. The game is fast-paced, strategy-based, and focuses on team-based combat with unique character abilities and colorful graphics.

Squad Busters used an aggressive and well-planned user acquisition and launch strategy to build hype and engage the fanbase. Supercell leveraged the existing user base to promote Squad Busters through in-game ads and cross-promotions within their other games. For pre-launch they used social media platforms and teaser trailers to build anticipation and generate buzz among both casual and competitive gamers. The company also utilized limited beta releases that allowed early adopters to try the game and share feedback. Through targeted mobile ads and influencer partnerships on platforms like YouTube and Twitch they attracted attention from mobile gaming communities. Featuring the game prominently on app stores and gaming platforms helped boost initial downloads during the official launch.

Angry birds by Rovio

Angry Birds is developed and owned by Rovio Entertainment and was first released in 2009. The Angry birds mobile game became a cultural phenomenon by featuring a simple yet addictive concept: players launch birds with a slingshot to destroy structures and defeat pigs who have stolen their eggs. The game’s charming characters, physics-based gameplay, and level-based progression quickly made the games a massive success. Angry birds has since expanded into multiple sequels, spin-offs, and even movies.

Rovio’s user acquisition and launch strategy for Angry Birds Journey focused heavily on traditional performance marketing channels especially Facebook where they invested potentially. Facebook’s vast user base and precise targeting capabilities allowed them to reach a global audience efficiently. Other channels used included Google, Unity, Vungle, and Ironsource all effective for mobile gaming ads with broad reach. However, there seems to be a pattern where Rovio doesn’t invest as much in emerging platforms like TikTok or Snapchat, even though the platforms are popular for targeting younger audiences and driving viral trends. Expanding into newer channels like Applovin, TikTok, or Snapchat help Rovio diversify the acquisition strategy and tap into the growing social ecosystems for additional reach and engagement. 

Legend of Slime

Legend of Slime is developed by LoadComplete  who is a South Korean game developer and published by LoadComplete and LoadGame Studios. The game was released in 2022. The game is an idle RPG where players control a slime character that grows stronger by defeating enemies and collecting resources. Legend of Slime features auto-battle mechanics, progression systems, and various customization options for the slime character. Players also engage in PvE and PvP modes, build their skills, and unlock new abilities as they advance in the game.

Legend Slime utilized a strategic user acquisition and launch campaign through ads integration to drive growth. They focused heavily on integrating ads within other mobile games and used a variety of ad formats such as rewarded ads and interstitial ads. The ads showcased engaging gameplay clips that featured the game’s charming slime characters and simple mechanics to draw users into the casual and accessible nature of the game. By offering rewards like in-game currency in exchange for watching ads, they were able to increase engagement while simultaneously promoting the game across different platforms.

Hero Wars

Hero Wars is developed by Nexters Global who is a Cyprus-based game development company and was released in 2016. The game is an RPG with a fantasy setting where players collect and upgrade heroes to fight in PvE and PvP battles. Key features of the game include hero customization, team-based combat, guilds, various campaigns, and events. The game also has engaging gameplay mechanics like hero leveling, skill upgrades, and an immersive storyline.

Hero Wars employed a controversial yet effective user acquisition strategy by utilizing fake ads that misrepresented gameplay. The ads depicted puzzle-based challenges and scenarios that didn’t reflect the core mechanics of the game, which is primarily an RPG with team-building and strategy elements. While misleading, the ads succeeded in capturing user attention by creating intrigue and curiosity. Users expecting one type of gameplay downloaded the game to explore further. Though the fake ads approach drew criticism, it increased downloads and user acquisition due to the intrigue generated by the ads, helping Hero Wars gain widespread attention despite the disconnect between ad content and actual gameplay.

Monopoly Go

Monopoly Go is owned by Hasbro with development handled by Scopely who is a mobile-first game developer. Released in 2023, the game modernizes the classic Monopoly board game. Monopoly Go blends traditional mechanics with engaging mobile features such as new boards, interactive gameplay, and daily events. Players roll dice, build landmarks, and interact with friends in multiplayer mode to combine the essence of Monopoly with fresh, mobile-friendly twists.

For user acquisition, Monopoly Go uses targeted advertising across social media, influencer partnerships, and app store optimization (ASO) to reach the targeted audience. The game had a strategic soft launch in select regions that allowed developers to fine-tune gameplay based on user feedback before the global launch. Scopely leverages cross-promotions within the gaming ecosystem of Monopoly Go and frequent in-game events to drive retention and engagement. 

Duolingo

Duolingo, owned by Duolingo Inc., was developed by co-founders Luis von Ahn and Severin Hacker. Released in 2011, Duolingo is a language-learning app and game that offers lessons in over 40 languages. The major features of Duolingo include bite-sized lessons, a gamified learning experience with rewards and streaks, a competitive leaderboard, and interactive exercises that enhance vocabulary, pronunciation, and grammar skills. The app is free to use, with a premium version (Duolingo Plus) offering an ad-free experience and offline access.

Duolingo’s user acquisition and launch strategy has evolved over time. Initially, they tried TV campaigns to build awareness, but they proved ineffective as they didn’t resonate with the younger and tech-savvy demographic. The cost-per-acquisition was high and the return on investment was lower than expected. However, Duolingo found immense success through TikTok using the viral nature and youthful audience of the app. Their TikTok content that includes humorous and engaging videos featuring the brand’s iconic green owl mascot has  quickly gained popularity. The approach allowed them to organically reach millions of potential users at a much lower cost, tapping into the app’s viral potential, and fostering a community of loyal followers .

Brawl Stars

Brawl Stars is owned and developed by Supercell, the Finnish game development company. Released globally in 2018, the game is a fast-paced multiplayer online battle arena (MOBA) and shooter that features various game modes with 3v3 battles and solo or duo showdowns. Major features include real-time combat, a wide variety of characters (called Brawlers) with unique abilities, daily events, and frequent updates with new content, maps, and skins. The game also features a strong social aspect that allows players to form clubs and compete in team-based gameplay.

For user acquisition, Brawl Stars utilized a soft launch in select regions that allowed the developers to test gameplay and refine user experience before the global release. Supercell’s acquisition strategy relied on organic growth from App Store Optimization (ASO), influencer partnerships, and targeted marketing campaigns across social media platforms. Brawl Stars has leveraged in-game events and frequent content updates to maintain user engagement. The game’s use of a free-to-play model with in-app purchases, high-quality visuals, and competitive gameplay has helped attract and retain millions of active players worldwide.

Survivor.io

Survivor.io is owned and developed by Habby, a Chinese mobile game development company known for creating casual games. Released in 2022, Survivor.io is a rogue-lite mobile action game where players control a character surviving hordes of enemies in progressively difficult stages. Major features of Survivor.io include simple yet engaging gameplay, easy one-handed controls, various weapons and abilities to upgrade, and randomly generated stages with different enemies and bosses. The game’s progression system and unique art style appeal to both casual and dedicated players.

For user acquisition, Survivor.io leveraged a mix of targeted advertising on social media platforms particularly Facebook and Instagram and relied on App Store Optimization (ASO) to attract organic users. Habby also used influencer marketing and gameplay trailers to highlight the addictive and fun gameplay. The soft launch in select regions helped gather feedback and improve game mechanics before the global launch. The free-to-play model with in-app purchases combined with regular updates and seasonal events helped the game maintain high user engagement and retention.

Marvel Snap

Marvel Snap is owned by Marvel Entertainment and developed by Second Dinner, a game development studio founded by former Hearthstone developers. Released in 2022, Marvel Snap is a digital collectible card game featuring iconic Marvel characters. Major features of Marvel Snap include quick and strategic card battles, a diverse roster of Marvel heroes and villains, innovative gameplay mechanics with dynamic card interactions, and visually appealing artwork. The game emphasizes fast-paced decision-making and features a deck-building system that allows players to create and customize their own superhero teams.

For its user acquisition, Marvel Snap employed a comprehensive strategy involving targeted advertising across social media platforms such as Facebook and Instagram and collaborations with influencers and gaming communities to generate buzz. The pre-launch strategy included a closed beta test to refine gameplay and gather player feedback. The global launch leveraged Marvel’s extensive fanbase using engaging trailers, cross-promotions with Marvel’s other media properties, and App Store Optimization (ASO) to drive downloads. The game’s free-to-play model with in-app purchases ensured a broad reach and monetization potential.

Frozen City

Frozen City is developed and published by Century Games is a global game development delivering exceptional gaming experiences. Released in 2023, Frozen City is a city-building and survival game set in a post-apocalyptic, frozen world. Major features include managing a city’s resources, building infrastructure, and surviving harsh weather conditions while dealing with various survival challenges. The game combines strategic planning with survival elements to offer players a unique experience of building and managing a city in a frozen environment.

For user acquisition and monetization, Frozen City effectively employed rewarded ads and viewer ads as key strategies. Rewarded ads offered players in-game incentives such as resources or boosts in exchange for watching advertisements and created a win-win situation for both players and developers. The approach encouraged engagement without frustrating players and boosted retention. Viewer ads, meanwhile, were seamlessly integrated into the game that allowed players to voluntarily watch ads for rewards that generated revenue and enhanced user engagement. The launch strategy featured a pre-release beta phase to generate early interest and collect feedback followed by a global release.

Top Troops

Top Troops is developed and published by Socialpoint, world-renowned game developer and publisher, specializing in gaming. Released in 2023, Top Troops is a strategic mobile game that blends tactical combat with base-building elements. Major features include assembling a squad of diverse units, engaging in real-time battles, and upgrading your base and troops to enhance their abilities. The game emphasizes strategy, resource management, and tactical deployment to achieve victory in various combat scenarios.

For user acquisition, Top Troops employed a robust strategy that included targeted digital advertising, influencer promotions, and social media campaigns. The launch strategy involved a well-coordinated pre-launch campaign with teasers and beta testing to build anticipation. Post-launch, the game focused on optimizing the presence in app stores through App Store Optimization (ASO) and leveraged in-game events and updates to keep players engaged and attract new users.

Supercells Clash Mini

Clash Mini is a strategic mobile game developed and published by Supercell and released in 2021. As a spin-off of the popular Clash franchise, Clash Mini combines elements of auto-battler and tactical gameplay. Players deploy miniature versions of Clash characters to battle opponents in various strategic scenarios. Key features of Clash Mini include a wide array of heroes and units, customizable battle strategies, and a progression system that allows players to upgrade and unlock new content as they advance.

Clash Mini leveraged a soft launch in select regions to gather feedback and refine gameplay before the full global release. For user acquisition of Clash Mini Supercell primarily relied on Facebook and Google for paid user acquisition (UA). They initially experimented with a few more ad networks but eventually focused on the two platforms. The campaign involved running three core video ads with different variations. The ads were designed to target new players and showcase the game’s unique strategic gameplay. The launch strategy included a global marketing campaign with influencer partnerships, targeted ads, and engagement through Supercell’s own channels.

Diggy’s Adventure

Diggy’s Adventure is a mobile puzzle and adventure game developed and published by Kingdom Games, originally released in 2016. The game features a mix of exploration, puzzle-solving, and resource management. Players guide the protagonist, Diggy through various underground levels and solve puzzles to uncover treasures and artifacts. Major features of Diggy’s Adventure include a variety of challenging levels, collectible items, a progression system, and the ability to build and upgrade a base.

For user acquisition, Diggy’s Adventure employed a soft launch strategy that combined in-game events, targeted advertisements, and social media campaigns to engage players. The game’s global launch was supported by a robust marketing plan that included partnerships with influencers and gaming communities. Ongoing efforts to attract and retain players involved regular updates, new content releases, and promotional events to keep the player base active and engaged.

Supercell Mo Co

Supercell Mo Co is a mobile game owned and developed by Supercell, and was released in 2023. The game features strategic gameplay with real-time multiplayer battles, where players engage in tactical combat and resource management. Major features of Supercell Mo Co include customizable characters, team-based strategy, and a variety of in-game events and challenges designed to enhance player engagement.

For user acquisition and launch, Supercell Mo Co utilized a comprehensive strategy involving pre-launch teasers with closed beta testing, targeted social media campaigns, and partnerships with popular gaming influencers to build anticipation. Post-launch, the game leveraged ongoing promotional events, in-game rewards, and dynamic advertising to attract new players and maintain engagement. The approach included monitoring user feedback and continuously updating the game to enhance user experience and satisfaction.

Supercell Floodrush

Supercell Flood Rush is a mobile game owned and developed by Supercell, released in 2024. The game features a unique blend of strategy and action as players navigate through dynamic and flood-ravaged environments. Major features of Floodrush include real-time water physics, customizable characters, and cooperative gameplay modes where players work together to overcome various challenges and hazards in a constantly changing game world.

For user acquisition, Supercell Floodrush utilized an open beta phase as part of the  soft launch strategy in the US, UK, Canada, New Zealand, and Singapore. The game was publicly discoverable in app stores that allowed users to install the game without invites. However, public ratings and reviews were disabled during the soft launch phase to gather player feedback without influencing store ratings. The soft launch was followed by a global release with a high-impact marketing campaign. The marketing campaign utilized social media promotions, influencer partnerships, and engaging video content to generate buzz. Post-launch efforts focused on continuous updates, player engagement through in-game events, and targeted advertising to expand the game’s reach and maintain player interest.

Ants Underground Kingdom

Ants Underground Kingdom is a mobile strategy game owned and developed by StarUnion Interactive Entertainment Technology Co., Ltd, released in 2021. In the Ants Underground Kingdom game, players build and manage an ant colony, exploring underground environments, and engaging in strategic combat. Major features of the game include colony management, resource gathering, insect combat, and expansive underground maps with various environmental challenges.

For user acquisition and launch, Ants Underground Kingdom utilized a comprehensive strategy starting with a soft launch in select regions such as Europe and the United States regions to gather feedback and make adjustments. The global release was conducted in Korea, Australia, Canada, the United States, and Japan and was supported by a robust marketing campaign that included social media ads, influencer collaborations, and targeted promotions within related gaming communities. Post-launch, the game maintained engagement through regular content updates, in-game events, and a focus on community feedback to refine gameplay and retain players.

What are the Types of Mobile Games?

The types of mobile games include puzzle, RPG, simulation video game, action, battle royale, casual, fighting, playing card game, casino, multiplayer online battle arena, strategy, hyper-casual, massively multiplayer online, board games, shooter, rhythm, arcade, racing, adventure, educational, and sports games.

Time to explore the details of different types of mobile games out here:

Puzzle

Puzzle games challenge players with logic, pattern recognition, and problem-solving tasks. They typically feature levels with increasing difficulty such as matching games or brain teasers. Popular for their accessibility, puzzle games appeal to players looking for quick and mentally stimulating gameplay.

RPG

RPG (Role-Playing Games) allow players to take on the roles of characters in immersive worlds and feature storytelling and character development. Players engage in quests, combat, and decision-making that affects the game’s outcome. RPGs offer deep, narrative-driven experiences with elements of exploration and strategic progression.

Simulation Video Game

Simulation video games mimic real-world activities from managing cities to flying planes or raising virtual families. They offer realism that allows players to control environments, businesses, or life situations. The simulation video games are popular for their immersive and long-term gameplay where decision-making impacts outcomes.

Action Games

Action games emphasize fast-paced gameplay and require quick reflexes, coordination, and timing. Players engage in challenges like fighting, shooting, or navigating obstacles. Action games involve combat or dynamic environments that keep players constantly engaged with high-intensity action.

Battle Royale Game

Battle royale games put many players against each other in a shrinking game arena, where the goal is to be the last one standing. Players must gather weapons, resources, and strategize to survive. Battle games combine action, strategy, and survival elements, with high-stakes competition.

Casual Game

Casual games are easy to pick up and play and have simple mechanics designed for short and relaxing sessions. They appeal to a wide audience and are commonly free-to-play with optional in-app purchases. Casual games are usually mobile-friendly and ideal for on-the-go gaming.

Fighting Game

Fighting games feature one-on-one combat where players control characters with unique moves and abilities. The goal is to deplete the opponent’s health bar through timed attacks, defense, and combos. Fighting games are known for their competitive nature like in arcade or console formats.

Playing Card Game

Playing card games are digital versions of classic card games like Solitaire, Poker, or Bridge. Card games involve strategy, luck, and skill. They offer both single-player and multiplayer modes and also appeal to players who enjoy traditional card-based entertainment.

Casino

Casino games simulate gambling experiences like slots, poker, and blackjack by replicating the excitement of real casinos. Players bet virtual or real currency in the casino games with the appeal of risk and reward. Casino games are popular for their fast-paced and high-stakes gameplay.

Multiplayer Online Battle Arena

Multiplayer online battle arena (MOBA) games involve teams of players competing in strategy-heavy battles to destroy the opposing team’s base. Players control unique characters with special abilities that work together to achieve victory. MOBAs are known for their deep strategy, teamwork, and competitive nature.

Strategy Game

Strategy games require players to plan and execute tactics to achieve victory in war, economy, or resource management scenarios. Players must think ahead and adapt to changing conditions. Strategy games challenge the mind and offer long-term, engaging experiences.

Hyper Casual Games

Hyper-casual games are characterized by their simple mechanics and minimalistic designs and offer easy-to-learn and addictive gameplay. Designed for short play sessions, hyper-casual games appeal to a broad audience and thrive on quick engagement. They are popular for their accessibility and ease of use.

Massively Multiplayer Online Game

Massively multiplayer online games (MMOs) allow thousands of players to interact in a shared virtual world, engaging in quests, battles, or social interactions. The MMOs games focus on player communities and feature persistent worlds that evolve over time. MMOs are known for their large scale, social interaction, and long-term engagement.

Board Games

Board games on mobile are digital adaptations of classic tabletop games like Chess, Monopoly, or Scrabble. Board games retain the strategic and social elements of their physical counterparts while offering multiplayer and solo play options. They appeal to both casual and traditional gamers.

Shooter Game

Shooter games focus on weapon-based combat in first-person or third-person perspectives. Players engage in fast-paced gunfights or missions that aim to defeat enemies or complete objectives. Shooter games are known for their action-packed gameplay and require precise aiming and quick reflexes.

Rhythm Game

Rhythm games challenge players to match inputs or actions to a musical beat to test timing and coordination. Players tap, swipe, or press buttons in time with the music to score points. Rhythm games appeal to players who enjoy music and reflex-based challenges.

Arcade

Arcade games are fast-paced games that feature simple gameplay mechanics, high scores, and short levels designed for quick sessions. Originally from arcades, arcade games are easy to play but difficult to master. They thrive on replayability and challenge players to beat their previous scores.

Racing Game

Racing games put players behind the wheel of various vehicles from cars to motorcycles in competitive races. Players must navigate tracks, avoid obstacles, and use speed and strategy to win. Racing games are known for their high-speed action and focus on precision driving.

Adventure Games

Adventure games focus on storytelling, exploration, and puzzle-solving in richly detailed environments. Players control characters who embark on quests, solve mysteries, or overcome challenges. Adventure games prioritize narrative and immersive experiences that blend action and strategy.

Educational Games

Educational games are designed to teach players new skills or knowledge while providing fun gameplay. The educational games cover subjects like math, science, history, and language, blending learning with interactive elements. Educational games appeal to both children and adults looking for engaging ways to learn.

Sports

Sports games simulate real-world sports like soccer, basketball, or tennis and allow players to compete in matches or tournaments. The sport games emphasize strategy, teamwork, and skill by replicating professional sports leagues. Sports games are popular for their realism and competitive nature.

What are Different Models of Mobile Games?

The different models of mobile games include premium (paid upfront), freemium (free with optional in-app purchases), free-to-play (no initial cost but with monetization options), advertising-supported (revenue from ads), subscription model (recurring payment), and location-based games (integrating real-world environments and activities).

Here’s a quick overview of the different models of mobile games:

Premium

Premium mobile games require an upfront payment to download and play. They usually offer a complete experience without ads or in-app purchases and deliver high-quality gameplay from the start. Premium games cater to players looking for a one-time purchase without ongoing costs or interruptions.

Freemium

Freemium mobile games are free to download and play, but offer in-app purchases for additional content, features, or currency. The base game is accessible to all, but users enhance their experience or progress faster by spending money. The freemium model balances free access with monetization opportunities and appeals to both casual and dedicated players.

Free-to-Play

Free-to-play mobile games are entirely free to download and play and offer optional in-app purchases for cosmetic items, power-ups, or faster progression. Players are not required to spend money to enjoy the game, but the game design promotes microtransactions to enhance the experience. The free-to-play model is highly popular in multiplayer and online games where engagement and retention are key.

Advertising-Supported

Advertising-supported mobile games rely on ads as the primary source of revenue and offer the game for free without mandatory in-app purchases. Players encounter ads at intervals or have the option to watch ads for in-game rewards. The advertising-supported model works well for casual games with high download volumes and helps developers to earn through user engagement with ads.

Subscription Model

Subscription model mobile games charge users a recurring fee monthly or annually to access the game or the premium content. The subscription model provides continuous updates, exclusive content, or ad-free experiences in exchange for the subscription. Subscription-based games are for long-term player retention and consistent revenue generation.

Location-Based Games

Location-Based Games use real-world geographical data and GPS technology to create a gaming experience tied to the player’s physical location. Games like Pokémon GO encourage players to explore their surroundings with in-game content or events triggered by their movements in the real world.

What are the Best Platforms for Mobile Games?

The best platforms for mobile games include Poki, Google Play Store, EA Mobile Games, Electronic Arts, Epic Games, and Agame.com. The mobile games platforms offer a wide variety of games and user bases that support game developers and players.

Let’s discuss each of the best platforms for mobile games in detail:

Poki

Poki is an online platform that offers a wide range of free and browser-based games that have popular mobile-friendly titles. The games platform focuses on providing easy access to games without downloads and makes the network ideal for casual players. Poki supports game developers by offering a large user base and helping them reach more players through the Poki platform.

Google Play Store

Google Play Store is the primary marketplace for Android apps and games that allows developers to distribute mobile games to a vast global audience. Google play store offers tools for user acquisition, in-app purchases, and monetization, along with reviews and ratings for visibility. The Play Store is essential for mobile game developers aiming to tap into the Android ecosystem.

EA Mobile Games

EA Mobile Games is the mobile gaming division of Electronic Arts (EA) that is responsible for developing and publishing some of the most popular mobile games such as titles like FIFA Mobile and The Sims Mobile. EA Mobile specializes in bringing console and PC gaming experiences to mobile platforms by providing high-quality graphics and gameplay.

Electronic Arts

Electronic Arts is one of the largest video game publishers globally known for developing major gaming franchises such as FIFA, Battlefield, and Madden NFL. Through the mobile division, EA has successfully expanded into the mobile gaming market by offering games optimized for smartphones and tablets. With a focus on both free-to-play and premium mobile titles, Electronic Arts delivers engaging experiences to a wide range of players.

Epic Games

Epic Games is a leading game developer and publisher known for the popular titles like Fortnite and the Unreal Engine that is also used by many mobile game developers. Primarily known for PC and console games, Epic Games has ventured into mobile gaming by bringing the flagship games to mobile platforms. Epic Games also operates a store that supports mobile game development and distribution through various networks.

Agame.com

Agame.com is an online gaming platform that hosts a variety of casual and mobile-friendly games and offers users quick access to a large selection of free titles. Agame.com primarily provides games on puzzle, action, and adventure games that are played directly in browsers including the mobile browsers.

What are the Categories of Mobile Games?

The categories of mobile games include free, paid, online, offline, single-player, and multiplayer games. Different categories cater to different preferences, offer diverse gameplay experiences, pricing models, and connectivity options, and allow players to choose games based on their desired budget.

Let’s dive into each of  the different categories of mobile games in more detail:

Free

Free mobile games are games that users download and play without an upfront cost. They often include in-app purchases or ads to generate revenue and offer players the option to buy extra content, upgrades, or currency. Free mobile games are popular due to their accessibility that attracts a broad audience of casual gamers.

Paid

Paid mobile games require users to pay an upfront fee to download and play. They typically offer a complete gaming experience without ads or frequent in-app purchases and focus on providing high-quality content from the start. Paid games are often targeted at players seeking premium experiences with fewer interruptions.

Online

Online mobile games require an internet connection to play and allow for real-time interaction with other players or dynamic content updates. The online games include multiplayer modes, live events, and social features that make them highly engaging for players who enjoy constant connectivity. Online games range from competitive shooters to cooperative strategy games.

Offline

Offline mobile games are played without an internet connection and are ideal for users in areas with limited connectivity or those who prefer uninterrupted play. Offline games feature self-contained storylines or gameplay mechanics that don’t require live updates or interactions. They provide a more independent gaming experience and are popular for travel or commuting.

Single Player

Single-player mobile games offer individual gameplay experiences where the player interacts with the game world without needing other participants. The single-player games feature story-driven or puzzle elements that allow the player to progress at their own pace. Single-player games appeal to users who prefer immersive or personal experiences without the competitive or social aspects.

Multiplayer

Multiplayer mobile games involve multiple players interacting in real-time or turn-based modes to promote cooperation or competition. They are played locally or online, with modes like team battles, head-to-head competition, or co-op missions. Multiplayer games are popular for their social engagement and offer dynamic experiences through interactions with other players.