The world of user acquisition (UA) management is as dynamic as it is demanding, raising a crucial question for organizations: should they hire seasoned professionals or invest in training promising candidates? A UA Manager isn’t just about crunching numbers like ROI (Return on Investment) and LTV (Lifetime Value)—it’s about leadership, adaptability, and strategic decision-making in […]
The games industry plays host to an excellent cast of colourful and diverse individuals, from artists and coders to narrative designers and studio heads. The skills to pull off these roles, however, are complex and differing. With each position requiring mastery in its field. As such, seeing a game come together is a beautiful thing […]
Long story short, we have tripled daily active users and monthly revenues by launching Diggy’s Adventure on iOS and Android. We were spending €1 million a month on paid user acquisition during global launch. Cool, right? But why would you care? Because not every game in the App Store is a hit. Diggy is our mobile hit, but in […]
Your game’s soft launch isn’t working could be due to overlooked aspects like poor data collection, weak retention profiles, or flawed monetization mechanics. A soft launch is intended to validate game performance by testing server infrastructure and collecting player feedback; however, if your game’s retention rate is low or in-app purchases are not performing as […]
Today I'm going to walk you through the creative framework in the post IDFA world that really works. Dont believe it? Continue reading!
User acquisition aka "UA" mobile games and apps consulting
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