What are Best Practices for Marketing Hyper Casual Mobile Games?

What tactics and approaches should I use to build audiences for hypercasual games, especially on Facebook? Let's have a look shall we?

Facebook Lookalike Audiences: Pro Tips to Use for Mobile Games?

Facebook Lookalike Audiences enable mobile game developers to find new players who resemble their most engaged users. Facebook Lookalike Audience uses machine learning to analyze the behaviors, demographics, and interests of a game’s existing players, creating a target audience segment that optimizes Facebook ad reach. By configuring a Lookalike Audience, developers can adjust attributes like […]

What is User Acquisition and why should I care?

So, you have built your app, or a mobile game, congrats! What now? How are you going to tell if it is successful or not? The number of installs or interactions? Maybe. Or are you going to measure it by the number of patches and bug fixes you made? Please don't. Maybe number of users is a better way. Wait, you don't have any? Or just a few? Well in that case you are in the right place. Let's learn about how to get users and why it is the basic step for any app or mobile game, or any software.

Building a Data-Driven Creative Framework

Today I'm going to walk you through the creative framework I use, but we will be also talking about understanding of your target audience and how it's super important. Least but not last you are going to read about the creative framework and audience and where to get some inspiration.

Ad Creatives Framework: Optimization Deep Dive

Today we are talking ad creatives – increasingly the biggest driver for alpha and user acquisition. So a lot of people talk about creatives at a very high level but not today. We’re gonna go deep, we’re gonna go tactical.

Key Learnings and Strategies for User Acquisition in 2020

The evolving landscape of user acquisition (UA) in mobile gaming highlights critical strategies and insights that emerged in 2020. Soft launches were emphasized as a pivotal phase for refining both marketing and game strategies, setting the foundation for long-term success. Google UAC outperformed Facebook in several cases, although Facebook’s Automated App Ads (AAA) campaigns introduced […]

Creatives framework: Deep dive

Panel discussion: Why your game soft launch isn’t working

What’s a point where you understand that the product is ready for soft launch?  Do you have any specific tests before soft launch? Technical launch maybe, where you are testing technical stability What kind of metrics do you test on soft-launch?  Where(platform) do you do your soft launch? What countries do you aim for soft […]

Soft launching your mobile game – Workshop1

Soft launching your mobile game – Workshop2

3️⃣ Three steps to a killer soft launch – Mobile User Acquisition show podcast

In this episode, we dive into the art of the soft launch – and look at the 3 key stages of a soft launch, and why it’s important to nail every one of these.  Transcript below. Shamanth: I’m very excited to welcome Matej Lancaric to the Mobile User Acquisition Show. Matej, welcome and welcome back.  […]

Facebook User Acquisition: Reentering the Learning Phase

Reentering the Learning Phase involves understanding how Facebook’s ads delivery system optimizes performance for mobile games through continuous learning and adjustment. Facebook User Acquisition focuses on strategies to attract and engage users using Facebook’s advanced advertising tools, such as targeted ads and optimization events. The Facebook Ads Learning Phase is a critical period where the […]