Launching a mobile game takes loads of work. After months of development, and production time, th ...

Quick data check that every marketer should do before starting to spend on a new marketing channe ...

The year 2021 was interesting in many ways. Lots of ups and downs! Starting to share my learnings ...

No more words needed, just sit back, relax & read ..

We talk about real-world data and the implications of IDFA deprecation.
There has been a lo ...

Today I’m going to walk you through the creative framework in the post IDFA world that real ...

As you may be aware, Facebook provides four different bid strategies, or techniques to optimize b ...

Before we get deeper into app event optimization, let’s explain what it is and why it’s important ...

Ok we have started our first campaign. Game is launched. How will you measure if you are successf ...

Ok you know what UA is. Now let’s get the real work done. We will have a look at how you ca ...