We talk about real-world data and the implications of IDFA deprecation.
There has been a lo ...

Today I’m going to walk you through the creative framework in the post IDFA world that real ...

As you may be aware, Facebook provides four different bid strategies, or techniques to optimize b ...

Before we get deeper into app event optimization, let’s explain what it is and why it’s important ...

Ok we have started our first campaign. Game is launched. How will you measure if you are successf ...

Ok you know what UA is. Now let’s get the real work done. We will have a look at how you ca ...

The most crucial part of mobile games development is to lay strong foundations from the very begi ...

What tactics and approaches should I use to build audiences for hypercasual games, especially on ...

So, you have built your app, or a mobile game, congrats! What now? How are you going to tell if i ...