This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!
This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!
This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!
Quick data check that every marketer should do before starting to spend on a new marketing channel.
The year 2021 was interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year a bit longer!
No more words needed, just sit back, relax & read ..
We talk about real-world data and the implications of IDFA deprecation. There has been a lot of VERY BAD information being published on this topic. So we have discussed some real data about what’s actually happening.
As you may be aware, Facebook provides four different bid strategies, or techniques to optimize bids. Lowest Cost, Bid Cap, Target Cap, and Cost Cap are the four options.
Before we get deeper into app event optimization, let’s explain what it is and why it’s important. Let's go!
Ok we have started our first campaign. Game is launched. How will you measure if you are successful or not? That's right! Data and metrics! Let's have a look on some of those you should always look after.
Ok you know what UA is. Now let's get the real work done. We will have a look at how you can start your first facebook UA campaign. The Facebook Ads algorithm is getting more powerful by the day. It's no surprise that Facebook campaigns for mobile games are on the rise. However, the big question is how to get the most out of Facebook Ads.
The most crucial part of mobile games development is to lay strong foundations from the very beginning. Early marketability testing allows you to gain insights into how well your mobile game's creative concept will perform during user acquisition, but also how your game concept resonates with the target audience.
User acquisition aka "UA" mobile games and apps consulting
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