two & half gamers session #1 – Casual intro, love/hate relationship towards predictions 2022

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Welcome to our first episode of two & half gamers! In first episode we covered various topics:

  • Basic intro of our new podcast and the crew
  • Predictions for gaming industry for this year
  • Our view and brutally subjective (“WINK WINK”) feelings about those predictions

Panelists: Jakub Remiar, Felix BrabergMatej Lančarič

Predictions?

  • Who will be the biggest winner in the mobile gaming ecosystem in 2022?
  • Who will be the biggest loser in the mobile gaming ecosystem in 2022?
  • What was the biggest surprise you saw in the mobile gaming ecosystem in 2021?

No play-to-earn games in mobile app stores

How do we see it? Play to Earn vs Play and Earn Ponzi schemes + Scholarship mechanic – Prevalence in low salary countries Big Friction in user funnel Wallet & exchanges fees Very steep initial investment in some games (Axxie) User acquisition Discord communities & Early investors Conventional user acquisition Games soft launched/global launched in summer (and onwards) will have some form of blockchain in it What is it going to be like?

Please share feedback and comments – matej@lancaric.me

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