Soft Launch

How to soft launch a mobile game in 2022 & 2023? Step-by-step from pre-soft launch to global launch. Launching a mobile game takes loads of work! Check out all the soft launch information below:

Squad Busters Soft launch & Global launch case study

Supercell has announced the global launch date of Squad Busters, the developer’s ambitious new mobile game. Oh boy. I fucking love this game! What is Squad Busters? Imagine a multiverse of all of Supercell’s previously released games. And the characters from these games all converged into one single battle arena. This is Squad Busters. The […]

How to soft launch a mobile game in 2024?

Launching a mobile game takes loads of work. After months of development, and production time, the soft launch period comes. Soft launch will provide you with the opportunity to test your server infrastructure and ensure it will be able to handle the load of a global launch.

Supercell’s Clash Mini Softlaunch – Big Update review

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Supercell’s Mo.co – First Look! UA & Game design review

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Ready, Set, Rumble: Blizzard’s Soft Launch Playbook for Warcraft Rumble unveiled!

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Supercell’s Floodrush: First look! UA & game design review

This article was written by Jakub Remiar & Matej Lancaric! Floodrush is an interesting mix of battle royale with clash royale style unit placement and controls. It seems as if SuperCell was iterating on the idea of multiple unit entities, as this is in both Squad Busters and Floodrush. In contrast, as the player’s power […]

Squad Busters: First Look at the Supercell new game in Soft launch!

They’ve done it again! New game in the soft launch. New game to be killed. Potentially. You never know with Supercell. Well, I guess there is always an 80% chance the new game in the soft launch will be killed. Anyway, there is the new soft launched kid on the Supercell block called Squad Busters! […]

How to soft launch a mobile game in 2022?

Launching a mobile game takes loads of work. After months of development, and production time, the soft launch period comes. Soft launch will provide you with the opportunity to test your server infrastructure and ensure it will be able to handle the load of a global launch.

How to Soft launch a mobile game: Ad mon perspective

Mobile gaming advertising spend is forecasted to grow to $130 Billion a year by 2025. This represents a 306% increase from 2020. These enormous numbers have created a new stream of revenue to go alongside IAP revenue for mobile games. Adding ads into your mobile game can be tricky. This blog post is meant to serve as a guide for how to think about ad monetization during soft and global launches of your game.

What metrics should you care about when evaluating your UA success?

Ok we have started our first campaign. Game is launched. How will you measure if you are successful or not? That's right! Data and metrics! Let's have a look on some of those you should always look after.

How to Use Facebook Lookalike Audiences: The Complete Guide

Facebook Lookalike Audiences can help you find your new best customers. It’s a powerful tool for better Facebook ad targeting—drawing learnings about your most successful customers to find new people who are likely to be good customers, too. Think of it as a sophisticated audience matchmaker for marketers. You tell Facebook what you like in […]

Learnings & comments – 2020

The year 2020 was interesting in many ways. Lots of ups and downs! Lots of changes. IDFA and what not. You will see a lot of predictions of what is going to happen in 2021 these days. You know that you can’t really predict pretty much anything in our industry. Therefore instead of predicting the […]

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