How to soft launch a mobile game in 2022 & 2023? Step-by-step from pre-soft launch to global launch. Launching a mobile game takes loads of work! Check out all the soft launch information below:
Supercell has announced the global launch date of Squad Busters, the developer’s ambitious new mobile game. Oh boy. I fucking love this game! What is Squad Busters? Squad Busters is Supercell’s new mobile game that brings together characters from all their previous titles, creating an exciting multiverse where players can engage in battle arenas. This […]
Launching a mobile game takes loads of work. After months of development, and production time, the soft launch period comes. Soft launch will provide you with the opportunity to test your server infrastructure and ensure it will be able to handle the load of a global launch.
A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.
A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.
A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.
This article was written by Jakub Remiar & Matej Lancaric! Floodrush is a unique blend of battle royale and Clash Royale-style unit placement, showcasing Supercell’s innovative approach to mobile game design. As players progress, their power and army size grow, reflecting a core gameplay mechanic that Supercell has iterated on across titles like Squad Busters. […]
The Squad Busters softlaunch marks Supercell’s latest experiment in mobile gaming, combining characters from iconic titles like Clash of Clans, Boom Beach, and Brawl Stars into a single, action-packed experience Squad Busters is a multiplayer action game developed by Supercell, featuring characters from its popular titles like Clash of Clans, Brawl Stars, Clash Royale, and […]
Launching a mobile game takes loads of work. After months of development, and production time, the soft launch period comes. Soft launch will provide you with the opportunity to test your server infrastructure and ensure it will be able to handle the load of a global launch.
Mobile gaming advertising spend is forecasted to grow to $130 Billion a year by 2025. This represents a 306% increase from 2020. These enormous numbers have created a new stream of revenue to go alongside IAP revenue for mobile games. Adding ads into your mobile game can be tricky. This blog post is meant to serve as a guide for how to think about ad monetization during soft and global launches of your game.
Ok we have started our first campaign. Game is launched. How will you measure if you are successful or not? That's right! Data and metrics! Let's have a look on some of those you should always look after.
Facebook Lookalike Audiences enable mobile game developers to find new players who resemble their most engaged users. Facebook Lookalike Audience uses machine learning to analyze the behaviors, demographics, and interests of a game’s existing players, creating a target audience segment that optimizes Facebook ad reach. By configuring a Lookalike Audience, developers can adjust attributes like […]
The evolving landscape of user acquisition (UA) in mobile gaming highlights critical strategies and insights that emerged in 2020. Soft launches were emphasized as a pivotal phase for refining both marketing and game strategies, setting the foundation for long-term success. Google UAC outperformed Facebook in several cases, although Facebook’s Automated App Ads (AAA) campaigns introduced […]
User acquisition aka "UA" mobile games and apps consulting
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