Matej Lancaric

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Jan 2023 Matej Opinions

How to soft launch a mobile game in 2022?

Mar 2022 Matej Soft Launch

Launching a mobile game takes loads of work. After months of development, and ...

How to Soft launch a mobile game: Ad mon perspective

Feb 2022 Matej Soft Launch

Mobile gaming advertising spend is forecasted to grow to $130 Billion a year by 2025. This represents a 306% increase from 2020. These enormous numbers have created a new stream of revenue to go alongside IAP revenue for mobile games. A ...

What metrics should you care about when evaluating your UA success?

Aug 2021 Matej Soft Launch

Ok we have started our first campaign. Game is launched. How will you measure ...

How to Use Facebook Lookalike Audiences: The Complete Guide

Júl 2021 Matej Soft Launch

Learnings & comments – 2020

Dec 2020 Matej Soft Launch

Panel discussion: Why your game soft launch isn’t working

Máj 2020 Matej Soft Launch

Soft launching your mobile game – Workshop1

Máj 2020 Matej Soft Launch

Soft launching your mobile game – Workshop2

Máj 2020 Matej Soft Launch

3️⃣ Three steps to a killer soft launch – Mobile User Acquisition show podcast 🚀

Máj 2020 Matej Soft Launch

Facebook UA: Reentering the learning phase

Apr 2020 Matej Soft Launch

The successes, mistakes and lessons from launching Diggy’s Adventure on mobile

Apr 2020 Matej Soft Launch

Why Your Game’s Soft Launch Isn’t Working

Apr 2020 Matej Soft Launch

Contact

User Acquisition mobile games consulting

matej@lancaric.me

—

Gentlemen’s s.r.o.

Cukrová 2376/6
811 08 Bratislava
Slovakia

IČO: 47877138
DIČ: 2024137797
IČ DPH: SK2024137797

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