two & a half gamers session #33 – The UA (r)evolution, from fake ads to fake core gameplay in games

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Sep 2022 podcasts Podcasts

Welcome to our #33 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 05:00 Why developers use fake ads?
  • 06:00 Why is it happening? 
  • 08:00 Reviews? 
  • 12:00 Facebook banning the fake ads? how about nope
  • 13:20 Fake ads as a funnel
  • 14:30 What affects the CPI?
  • 16:50 fake core gameplay as an evolving trend
  • 18:30 evolution fake ads
  • 24:00 8 million a month revenue for 5 year old game with 0 changes
  • 27:20 Is Jakub a changed man after getting covid? 
  • 27:30 Is Kingdom Guard a tower defense? WRONG!
  • 34:40 X-Hero example
  • 36:00 Fake ads = game play illusion 
  • 37:00 Best predictor of creative performance? 
  • 38:20 End cards 
  • 39:10 3 click end card template
  • 42:55 „You don’t need to have great creatives“, Felix
  • 45:20 Real data for longer end cards

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me

Next