two & a half gamers session #33 – The UA (r)evolution, from fake ads to fake core gameplay in games

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #33 episode of two & half gamers! In this episode we covered various topics:

Agenda

• 00:00 Intro
• 05:00 Why developers use fake ads?
• 06:00 Why is it happening? 
• 08:00 Reviews? 
• 12:00 Facebook banning the fake ads? how about nope
• 13:20 Fake ads as a funnel
• 14:30 What affects the CPI?
• 16:50 fake core gameplay as an evolving trend
• 18:30 evolution fake ads
• 24:00 8 million a month revenue for 5 year old game with 0 changes
  • https://lancaric.me/fake-ads-in-user-acquisition-the-untold-story/
• 27:20 Is Jakub a changed man after getting covid? 
• 27:30 Is Kingdom Guard a tower defense? WRONG!
• 34:40 X-Hero example
• 36:00 Fake ads = game play illusion 
• 37:00 Best predictor of creative performance? 
• 38:20 End cards 
• 39:10 3 click end card template
• 42:55 “You don’t need to have great creatives”, Felix
• 45:20 Real data for longer end cards

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me

https://www.youtube.com/watch?v=-qRBi3s4w68

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!