two & a half gamers session #48 – Could Frozen City earn 80% more revenue? Full UA, Admon, GD review

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Welcome to our #48 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 01:45 User Acquisition 
  • 02:25 Frozen City fun stuff
  • 03:22 Top 10 countries in terms of revenues
  • 04:08 UA channel mix
  • 04:45 120 creatives running on Facebook
  • 05:17 UA channel mix on Android
  • 06:00 Are Idle games scaling especially on Applovin?
  • 06:25 Publisher analysis
  • 07:10 Low poly
  • 07:31 Is high art style quality bringing more IAPs?
  • 08:35 Mr.UA Felix has a strong opinion
  • 09:34 Adikteev cross-promo!
  • 10:06 Frozen City Creatives
  • 12:28 Jakub is complaining because of creatives!
  • 14:05 Would you spend in Frozen city?
  • 14:28 6.5 Maven Matejs out of 10
  • 15:10 Ad monetisation intro about Frozen City
  • 16:35 Felix pulls off an epic intro
  • 17:05 Ad placements
  • 17:58 IAP whales vs Ad whales
  • 18:32 Secret Ad placement guess
  • 18:48 New Ad Placement ideas & recommendations
  • 20:38 7 DAU per user gives $1 in D14 LTV
  • 20:57 Mad Ad mon MATH happening 
  • 21:20 Please put an ad to skip night!
  • 22:46 Mediation info
  • 23:01 Pls update app-ads.txt to get 10% ad revenue
  • 23:43 Felix pulls off an epic intro about potential revenue (decimals)
  • 25:50 Jakub pulls off an epic intro about Game design of Frozen City
  • 26:11 A History lesson
  • 34:10 Everything is easy for Jakub
  • 35:15 Frozen City event setup
  • 35:37 Non-prominent Ad placements
  • 36:15 Internal fights against ads?
  • 36:40 People begging to get ads (and Felix too!)
  • 37:25 Modes of Frozen city
  • 38:10 $1.5Mil revenue in the first month
  • 39:00 Why not put more ads in the game?
  • 40:35 Catch your breath for an ad in Call of Duty!
  • 41:38 Frozen city could earn 80% more revenue

Panelists:  Jakub Remiar, Felix BrabergMatej Lančarič

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