two & a half gamers session #49 – How to leverage User Churn Prediction? Why is it important?
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #49 episode of two & half gamers! In this episode we covered various topics:
Agenda
- 00:00 Intro
- 01:07 Clem & Cam intros
- 04:50 PGC conference quick review & comments
- 09:18 Definition of User Churn
- 11:49 How to look at User Churn prediction?
- 18:04 how reliable are predictions when a new UA channel comes in?
- 19:05 Explaining AUC measures?
- 20:33 What to do with the User Churn prediction models?
- 31:28 How early could you predict churn?
- 37:12 What kind of uplift could I expect?
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Special guests: Clement Favier & Cameron Thom
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https://www.youtube.com/watch?v=t8aId6iwNBY
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
